New research reveals generational shifts fueling growth across classic and modern performance platformsBOWLING GREEN, Ky., Jan. 22, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced the renaming of its flagship consumer vertical from “Domestic Muscle” to “American Performance.” The evolution reflects a generational shift in enthusiast behavior, supported by new internal research and market observations showing sustained ...