Core Insights - The current investment trend among SoFi members indicates a strong interest in growth-oriented investments, particularly in the ETF marketplace, with a notable shift towards active ETFs which have seen over 50% growth compared to 11% for passive ETFs in the last year [2][3][15] - Thematic investing is gaining traction, with investors looking for opportunities in specific sectors such as commodities and AI, reflecting a desire for diversification and alpha generation in their portfolios [5][11][17] ETF Market Trends - The number of ETFs available has surpassed the number of individual stocks, complicating the investment landscape for some investors [6] - SoFi offers a range of ETFs, including the SoFi Select 500, which provides broad-based diversification with a slight growth tilt, catering to different investment strategies [7][8] Active vs Passive ETFs - Investors are encouraged to consider a blend of both passive and active ETFs in their portfolios, with passive ETFs serving as a core investment and active ETFs providing opportunities for higher returns [4][17] - The cost of active ETFs, such as SoFi's Agentic AI ETF priced at 69 basis points, is a factor to consider when choosing between investment options [14] Thematic Investing - The Agentic AI ETF focuses on companies involved in artificial intelligence, holding around 30 companies that utilize AI across various applications, indicating a broad range of investment opportunities in this space [11][12] - The growth in alternative and commodity ETFs has been significant, with a reported 175% year-over-year increase in the first half of the year, highlighting the expanding interest in these investment vehicles [15] Investment Strategy - Investors are advised to align their ETF selections with their personal goals and convictions, allowing for tailored investment strategies that incorporate both core and thematic investments [17][18] - SoFi's Social 50 ETF exemplifies a product that reflects the interests of its investor base, showcasing the potential for thematic ETFs to cater to specific market sentiments [18]