Propelled by its leadership in Social Intelligence and Agentic AI, Sprout Social ranks as a top company across 6 categories based on customer reviewsCHICAGO, Feb. 19, 2026 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, has been recognized by G2’s 2026 Best Software Awards. This milestone marks the tenth consecutive year Sprout has received this honor, which ranks the world’s most impactful software companies and products based ...

Core Insights - Social media is becoming a primary platform for shopping, customer care, and product discovery during the peak retail season, particularly for holiday gifts [1][4] - The Q4 2025 Pulse Survey indicates that 80% of shoppers will utilize social media as much or more than the previous year for holiday gift searches [2][4] Consumer Behavior - Among Gen Z and Millennials, social media is the top source for holiday gift inspiration, surpassing all other channels except in-store shopping [2][4] - 45% of respondents look to social media for product ideas, outpacing friends and family (35%) and other sources [2] Market Dynamics - The social commerce market is valued at $1.5 trillion, positioning social media as a central hub for discovery and customer care [3] - 73% of shoppers intend to contact brands via social media this holiday season, with expectations for quick and personalized responses [3] AI and Customer Care - A significant majority of consumers (69%) and 78% of Gen Z and Millennials are comfortable with brands using AI for faster and personalized customer care on social media [3][4] - The strategic use of AI chatbots is deemed critical for scaling customer care efforts during the holiday season [3] Brand Strategy - Authentic, human-driven content is essential for brands to engage effectively with consumers, as nearly 90% of consumers believe brands listen well on social media, but 55% feel they do not act on insights sufficiently [4] - Data privacy and ad control are key concerns for users as they approach 2026, with Facebook, Instagram, YouTube, and TikTok being the preferred platforms for engagement [4]

Core Viewpoint - Sprout Social, Inc. will report its financial results for Q2 2025 on August 6, 2025, after market close [1] Financial Results Announcement - The financial results and business highlights will be discussed in a conference call and webcast at 4:00 p.m. Central Time on August 6, 2025 [2] - Online registration for the conference call is available on the company's website [2] Webcast Availability - A replay of the webcast will be available for 12 months after the event [3] Company Overview - Sprout Social is a global leader in social media management and analytics software, serving approximately 30,000 brands [4] - The company offers a comprehensive platform that includes publishing, engagement functionality, customer care, influencer marketing, and AI-powered business intelligence [4] - Sprout Social's software operates across all major social media networks and digital platforms [4] Information Disclosure - Sprout Social routinely announces material information through SEC filings, press releases, public conference calls, webcasts, and its investor relations website [5] - The company encourages stakeholders to review the information shared on its investor website and social media profiles [5]