在「Solitaire Grand Harvest」领跑多年之后，单人纸牌手游的市场格局在今年终于迎来了一些变化。和「Solitaire Grand Harvest」同属于 Playtika 的以色列 厂商 SuperPlay 与迪士尼合作上线了「Disney Solitaire」，这款产品通过华丽的场景和生动的卡通人物，精准锁定了看着迪士尼动画片长大的"铁粉"们，从 而与「Solitaire Grand Harvest」做出了区分并跑出成绩。点点数据显示目前「Disney Solitaire」最近 30 天流水已经达到 1213 万美元，超过「Solitaire Grand Harvest」（1087万美元）成为目前流水最高的单人纸牌手游。 不过，仔细观察过去几年的单人纸牌新品，依靠大 IP 加持并跑出成绩的其实也只有「Disney Solitaire」一款。此前 Playrix 曾将消除游戏《Fishdom》的 IP 引入纸牌，推出「Fishdom Solitaire」，月流水虽然曾达到 300 万美元以上，但并没能维持多久。目前三消大厂 King 也给《Candy Crush》推出了「Candy Cru ...

Core Insights - The article discusses the competitive landscape of single-player card games, highlighting the success of "Disney Solitaire" and its potential to become a leading product in the market [1][5][46]. Group 1: Market Performance - "Disney Solitaire" has achieved a monthly revenue of approximately $710,000, making it the only successful product among recent attempts by major companies to enter the single-player card game market [46]. - "Solitaire Grand Harvest" remains the top performer in the single-player card segment, with monthly revenues between $13 million and $18 million, while "Tiki Solitaire Tripeaks" lags significantly behind at $3 million to $5 million [1][3]. Group 2: Competitive Landscape - The article notes that many attempts by major companies, such as Playrix and King, to launch new card games have not been successful, with "Fishdom Solitaire" and "Candy Crush Solitaire" struggling to maintain high revenues [3][5]. - SuperPlay's "Disney Solitaire" stands out due to its unique approach of leveraging Disney's IP, which has resonated well with players, particularly millennials who have a strong emotional connection to Disney content [15][20]. Group 3: Game Design and Features - "Disney Solitaire" incorporates classic Disney scenes and characters, enhancing player engagement through nostalgia and emotional connection [22][35]. - The game features a standard solitaire gameplay mechanic but adds depth through the integration of Disney IP, allowing players to unlock and recreate iconic scenes from Disney movies [26][34]. Group 4: User Demographics and Marketing - The target demographic for "Disney Solitaire" is primarily millennials, aiming to fill the user gap left by "Solitaire Grand Harvest," which has a higher proportion of older players [20][22]. - Marketing strategies for "Disney Solitaire" emphasize the emotional connection to Disney characters, with promotional materials showcasing relatable scenarios for potential players [22][23]. Group 5: Future Prospects - The article suggests that while "Disney Solitaire" has shown promising initial performance, sustaining long-term success will require continuous content updates and careful management of gameplay difficulty to retain a broader audience [42][48]. - The competitive landscape is expected to evolve, with more companies likely to explore the single-player card game market following the success of "Disney Solitaire" [51].