Investment Rating - The report initiates coverage with a "Buy" rating for the company [3][5]. Core Views - The company is leveraging its energy-based medical aesthetics equipment to expand into multiple beauty categories, establishing a diversified ecosystem in the global medical aesthetics market [1][15]. - The long-acting botulinum toxin product, DAXXIFY, is expected to launch in 2025-2026, which could significantly enhance market recognition and sales due to its extended efficacy [3][19]. Summary by Sections Company Overview - The company began its journey in 2013 with the acquisition of Alma Lasers and has since expanded its business from energy-based medical aesthetics to include injection products, dental care, and personal care, enhancing its global market influence [1][15]. Main Business - The company aims to create a comprehensive medical aesthetics industry chain, providing one-stop beauty solutions that encompass energy-based medical aesthetics, injection aesthetics, dental care, and personal care [15][24]. Financial Analysis - The company experienced a temporary decline in revenue growth due to macroeconomic factors and strategic adjustments, with a projected revenue of $3.49 billion in 2024, reflecting a decrease of 2.83% [25][30]. - The net profit is also expected to decline to $0.25 billion in 2024, down 20.23% from the previous year, primarily due to increased sales expenses from transitioning to a direct sales model [25][30]. Energy-Based Equipment - The global market for energy-based medical aesthetics devices reached $5.7 billion in 2022, with a projected CAGR of 13.8% from 2023 to 2030, driven by the growing demand for non-invasive aesthetic procedures [2][44]. - North America is the largest market, accounting for 35.4% of global sales, while the Asia-Pacific region is expected to see the highest growth rate at 15.6% CAGR from 2023 to 2030 [2][44]. Long-Acting Botulinum Toxin - The long-acting botulinum toxin product, DAXXIFY, is anticipated to address consumer concerns regarding frequent injections, with a median duration of effect lasting 6 to 9 months, positioning it favorably in the market [2][3]. Other Business Segments - The company is actively expanding into dental care and personal care, aiming to broaden its long-term growth potential [19][24].