Core Insights - Disney is integrating its iconic character catalog, including Marvel, Star Wars, and Pixar, into OpenAI's Sora AI social media app, allowing users to create AI-generated videos without copyright concerns [1] - Disney is making a significant $1 billion equity investment in OpenAI, which will enable Disney employees to access ChatGPT and utilize APIs for developing new products and experiences [2] - The partnership will enhance Disney Plus, as subscribers will have the opportunity to view select Sora AI videos directly on the Disney Plus app [2]