Core Viewpoint - Sora, an app launched by OpenAI, has been deemed unsuccessful and is being discontinued due to its high cash burn and lack of profitability [1][2][5]. User Retention and Engagement - The app experienced a user retention rate of only 1% after 30 days, with the retention rate dropping to zero after 60 days [3]. - Most users utilized the app for entertainment purposes, such as creating memes, leading to a lack of motivation for repeat usage and no viable monetization path for Sora [4].