一碗麻辣烫也能走向港股IPO？杨国福的扩张和张亮的出海，印证了小生意也能做成大产业。 前言 对普通人来说，搞钱不靠风口，而在于选对路径：要么稳扎稳打，向身边有结果的人学；要么精准切 入，解决没人管的小痛点。这两条"活路"，能避开90%的试错坑。 搞钱没方向？先别慌 你发现没，现在满大街都是"搞钱教程"，可真能落地的没几个。 工资卡数字纹丝不动，房租水电却月月涨，一刷短视频全是"月入十万"的神话，越看越焦虑。老周说句 实在话：搞钱这事儿，拼的不是运气，是思维方式。 咱们不妨换个角度——把你自己当成一个"产品"。产品要卖得出去，得解决别人的问题。赚钱也一样。 世界上所有靠谱的搞钱路子，其实就四类：卖时间（劳动）、卖方案（产品/服务）、卖资源、卖钱生 钱（资本）。别被花里胡哨的副业名字唬住，底层逻辑就这么简单。 拿麻辣烫来说，十年前谁觉得它能上市？可杨国福2025年正式启动港股IPO，全国门店超7000家；张亮 麻辣烫则悄悄在泰国、越南开了30多家店。 他们干了啥？把一碗街边小吃，变成标准化、可复制的"解决方案"——这就是从"劳动变现"跃迁到"产 品变现"的典型。 再看理想汽车的车主，有人因为原厂杯架不稳，自己3D ...

Core Viewpoint - The article discusses the concept of becoming a "super individual" as a viable career path, especially for those over 35 who may feel threatened by younger workers and AI advancements. It emphasizes the importance of proactive planning and the potential for significant income through this model. Group 1: Career Transition and Income Potential - Individuals over 35 years old are increasingly concerned about their career prospects and income, particularly in the face of job insecurity and declining salaries [2][3][4]. - The article suggests that rather than waiting passively for change, individuals should actively plan their transition to becoming a "super individual" [5]. - The author shares personal experiences of transitioning from a corporate job to entrepreneurship, highlighting the importance of long-term value and compounding returns over immediate income [7][9][12]. Group 2: Income Models for Super Individuals - The income model for super individuals is divided into four stages, starting with skill monetization, which focuses on serving multiple clients rather than just one employer [16]. - The key to successful skill monetization is aligning personal skills with market demand, particularly in high-demand areas such as sales and marketing [18][19]. - The second stage involves product monetization, where individuals must create replicable and sellable products based on their expertise [37]. Group 3: Market Positioning and Strategy - The article emphasizes the importance of choosing between mainstream and niche markets, suggesting that niche markets can provide better opportunities for income due to less competition [27][30]. - It provides examples of successful niche strategies, such as focusing on specific segments within the education or recruitment industries, which can yield high returns with fewer clients [32][34]. - The third stage of development involves building a team to leverage collective strengths and scale operations, moving beyond solo efforts to achieve higher income levels [39]. Group 4: Changing Mindsets and Expectations - There is a noticeable shift in mindset among professionals, particularly those over 35, who are now more focused on finding fulfilling work that allows them to utilize their strengths rather than solely pursuing wealth [42][43]. - The article concludes that the traditional corporate career path may no longer satisfy many individuals, leading them to seek more flexible and rewarding opportunities as super individuals [43].

Group 1 - The core idea of scaling a business involves understanding product development, traffic acquisition, and monetization strategies [1][9] Group 2 - For product development, it is essential to create a market-recognized product that is replicable and standardized to ensure quality and efficiency during scaling [3] - Identifying target users and utilizing appropriate channels for traffic acquisition is crucial for establishing brand influence and user ecosystem [5] - Monetization strategies should align with user value, ensuring a balance between user satisfaction and business returns, while considering pricing strategies as the business scales [7]