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产品+服务+供应链全链路协同 京东健康与Homart打造科学营养消费新体验
Zheng Quan Ri Bao Wang· 2025-11-07 07:44
Core Insights - JD Health and Homart Group announced a deepened collaboration to develop new products tailored to Chinese consumers' needs, aiming to enhance the standardization, transparency, and scientific development of the nutrition and health industry in China [1][2] Group 1: Collaboration Details - The partnership will leverage JD Health's consumer insights and big data for precise product recommendations and content delivery, utilizing diverse formats like live streaming and short videos to connect emotionally with consumers [1] - Integrated services will be provided, including online consultations with doctors and nutritionists, creating a comprehensive "product + service" solution for consumers [1] - JD's advanced logistics system will ensure efficient and safe delivery of Homart's products nationwide, significantly improving the health consumption experience [1] Group 2: Company Background - Homart Group, a well-established Australian health company with 33 years of history, adheres to the philosophy of "global selection, natural health" and operates under strict Australian cGMP certification and TGA standards [2] - The flagship brand, SpringLeaf, focuses on combining natural ingredients with modern technology to offer safe and effective health support [2] - Homart has been actively promoting China-Australia cooperation and has participated in the China International Import Expo (CIIE) for seven consecutive years, receiving the "Best Achievement of CIIE" award in 2025 [2] Group 3: Future Outlook - JD Health aims to leverage its capabilities as a "global health new product online launch platform" to integrate international quality resources and collaborate with brands like Homart, driving the Chinese nutrition and health consumption market towards a more professional and user-centric phase [2]