今日，"商业向善.赋能银发营养高质量发展高峰论坛"在南京成功举办。论坛聚焦老龄化社会背景下银发营养健康产业的发展与挑战，汇聚了来自江苏、 上海、浙江、安徽、山东、江西、四川、河南等八省市的监管部门领导、行业协会代表、专家学者及企业负责人，共同探讨以"商业向善"理念推动行业高 质量发展的新路径。会上，备受关注的《保健食品线下实体店无理由退货团体标准》正式发布。 行业痛点催生共识：信任重建刻不容缓 随着老龄化进程加速，银发健康成为社会焦点，但行业长期面临信任机制缺失、标准体系不完善、短期逐利行为频发等挑战。江苏省保健养生业协会执行 会长、南京百纳福董事长王光军在致辞中直言："部分企业的短视行为让'保健品'蒙上阴影，信任危机已成为产业高质量发展的最大瓶颈。"他强调，协会 通过制定《保健食品线下实体店无理由退货团体标准》，旨在以硬性规范倒逼企业回归"良心行业"本质。 长三角营养保健产业联盟执行主席张艳进一步呼吁企业转型："好的企业应对社会、消费者、员工和伙伴友好，而非单纯追求规模与速度。"中国老龄科学 研究中心副主任党俊武则从宏观视角指出，银发经济需以"经世济民"为目标，解决民生问题而非短期牟利。 江苏省市场监督管理 ...

Core Viewpoint - The company aims to diversify its revenue sources by reducing reliance on its flagship product "21 Jinweita" and achieving a balanced revenue distribution with other products within two years [1][2][4]. Product Focus - "21 Jinweita" has historically contributed up to 99.99% of the company's revenue, but the current ratio is approximately 64:36 in favor of "21 Jinweita" [2][3]. - The company is launching new products, such as "21 Jinweita Peach Blossom Bottle," specifically targeting adult women, and has successfully integrated advertising with popular dramas to enhance brand visibility [2][3]. Sales Channels - The company has shifted from a traditional offline sales model to a more balanced approach, with online sales expected to account for 40% of total sales by the end of the year [3]. - In the first half of 2025, the company reported revenue of 462 million yuan, a year-on-year increase of 16.37%, with net profit reaching 82.41 million yuan, up 6.65% [3]. New Growth Strategies - The company is addressing its over-reliance on "21 Jinweita" by implementing a four-pronged strategy focusing on new products, new business models, and new projects [4]. - The company is expanding into the smoking cessation market with the upcoming launch of "Lesuke," a varenicline product, which aims to provide a comprehensive smoking cessation solution [4][5]. Market Potential - The varenicline market in China is still underdeveloped, with only four companies holding relevant approvals, indicating significant growth potential [5]. - The company has partnered with experts to establish a gold standard for smoking cessation, positioning "Lesuke" as a first-line treatment [5]. Mergers and Acquisitions - The company has acquired Minsheng Zhongke Jiayi (Shandong) Bioengineering Co., enhancing its capabilities in the probiotic sector and establishing a full industry chain from raw materials to finished products [6]. - The probiotic market in China is projected to grow significantly, with a market size expected to approach 200 billion yuan by 2028 [6]. Probiotic Strategy - The company is focusing on a multi-engine strategy in the probiotic sector, promoting key strains for various health benefits [7]. - The company plans to develop a range of functional probiotic solutions tailored to the needs of the Chinese population [7]. International Expansion - The company aims to integrate into overseas markets rather than merely exporting products, with a focus on long-term strategic growth [8]. - The subsidiary has adopted a combination of direct sales and distribution to expand its probiotic business internationally, with products already reaching markets in the US, Canada, and Singapore [8].

Core Insights - The twelfth China International Fair for Trade in Services opened in Beijing, showcasing Norway's high-end dietary nutrition brand NYO3, which presented the world's only marine-sourced natural iron supplement, Ageless Salmon Iron, generating significant attention prior to its market launch [1][2] Group 1: Product Overview - Ageless Salmon Iron is made from 100% Norwegian raw materials, developed and produced in Norway, emphasizing the brand's commitment to quality and sustainability [2] - The product utilizes natural hemoglobin iron extracted from Norwegian salmon, with no artificial additives and minimal gastrointestinal irritation, achieving 2-3 times higher absorption rates compared to traditional non-heme iron [3][4] - Clinical trials indicate that serum iron levels can increase by 25% within 24 hours and by 70% after eight weeks of consumption [3][7] Group 2: Market Positioning and Strategy - NYO3 aims to transition the industry from basic efficacy to high-end experiences in iron supplementation, setting a new benchmark for natural, effective, and side-effect-free products [4] - The company is leveraging Norway's leadership in sustainable salmon farming and marine resource development to enhance the global competitiveness of its products [5] - NYO3 plans to expand its product line beyond krill oil, focusing on salmon-derived nutritional products, thereby establishing a second growth curve in its offerings [5]

Group 1: Blue Economy and Health Industry Cooperation - The China-Norway Blue Economy and Health Industry Cooperation Seminar was successfully held during the 2025 China International Service Trade Fair, focusing on themes such as blue economy, marine technology, agricultural technology, health industry, and sustainable development [1] - A cooperation agreement was signed between China Road and Bridge Corporation and Norway's Pure Salmon Technology, expanding collaboration in aquaculture and infrastructure [1][7] Group 2: Service Industry and Trade Growth - The service industry has become a new engine for global economic growth, with its share of global GDP rising to 68% and service trade growth outpacing goods trade, increasing from 20.6% in 2013 to 25% in 2023 [2] - Beijing has implemented over 70 national breakthrough policies and attracted more than 8,000 foreign enterprises, utilizing over $66 billion in foreign investment, accounting for 8.4% of the national total [2][3] Group 3: Nutritional Health Food Market Potential - The nutritional health food industry in China is experiencing high-quality development, with market size growing from 99.3 billion yuan in 2013 to 328.3 billion yuan in 2023, a compound annual growth rate of 13%, and expected to exceed 800 billion yuan by 2027 [4] - In the first half of 2025, China's nutritional health food trade totaled $6.233 billion, with imports reaching $3.981 billion, reflecting a year-on-year growth of 10.3% and 10.5% respectively [4] Group 4: Import Trends and Consumer Demand - Norway ranked 16th among countries exporting nutritional health foods to China in the first half of 2025, with a trade total of $5.616 million, showing a year-on-year decline of 8.1% [4] - The Chinese market for imported cross-border health products has formed five core segments, with Norwegian brands holding significant positions in the cardiovascular and oral beauty sectors [5] Group 5: Green Agriculture and Sustainable Development - China Road and Bridge Corporation aims to establish a "green granary" in collaboration with Pure Salmon Technology, focusing on sustainable aquaculture and infrastructure development [6][8] - The partnership will involve creating a demonstration project for Atlantic salmon aquaculture in China, integrating advanced Norwegian technologies in automated feeding and fish disease diagnosis [8]

Group 1: Blue Economy and Health Industry Cooperation - The China-Norway Blue Economy and Health Industry Cooperation Seminar was successfully held during the 2025 China International Service Trade Fair, focusing on themes such as blue economy, marine technology, agricultural technology, health industry, and sustainable development [1] - A cooperation agreement was signed between China Road and Bridge Corporation and Norway's Pure Salmon Technology, expanding collaboration in aquaculture and infrastructure [1][7] Group 2: Service Industry and Trade Growth - The service industry and service trade have become new engines for global economic growth, with the service sector accounting for 68% of global GDP and service trade's share rising from 20.6% in 2013 to 25% in 2023, projected to exceed 40% by 2040 [3] - Beijing has implemented over 70 national breakthrough policies and attracted more than 8,000 foreign enterprises, with actual foreign investment exceeding $66 billion, representing 8.4% of the national total [3][4] Group 3: Nutritional Health Market Potential - The Chinese nutritional health food industry is in a high-quality development phase, with market size growing from 99.3 billion yuan in 2013 to 328.3 billion yuan in 2023, a compound annual growth rate of 13%, and expected to exceed 800 billion yuan by 2027 [5] - In the first half of 2025, China's nutritional health food trade totaled $6.233 billion, with imports reaching $3.981 billion, showing a year-on-year growth of 10.5% [5] Group 4: Cross-Border Health Products and Consumer Demand - The cross-border health product market in China has formed five core segments, with Norwegian brands holding significant positions in the cardiovascular and oral beauty sectors [6] - The health literacy of Chinese consumers is improving, reaching 31.87% in 2024, enhancing awareness of key ingredients like DHA and EPA, which benefits the market for high-quality Norwegian health products [6] Group 5: Green Agriculture and Sustainable Development - The cooperation between China Road and Bridge Corporation and Pure Salmon Technology aims to establish a green aquaculture demonstration project focused on Atlantic salmon, aligning with China's food security strategy [8] - The partnership will leverage Norwegian technology in automated feeding, AI fish disease diagnosis, and intelligent farming platforms, promoting sustainable practices in marine resource utilization [8]

Core Viewpoint - The "Special Food Festival - New Consumption Industry Development Conference" held in Beijing focuses on the new consumption trends in the special food industry, emphasizing technological innovation, market trend analysis, and industry self-discipline to promote high-quality development and sustainability in the sector [1] Group 1: Industry Trends and Standards - The nutrition and health industry is entering a "new golden age," with a critical need to meet consumer demands and help them identify quality nutrition products [2] - The lack of universal nutritional supplementation standards for children aged 0-18 years is a significant issue, prompting the establishment of a quantitative system for nutritional supplementation tailored to different age groups [2] - The conference initiated the "Quality Nutrition Benchmark Leadership" proposal to foster a trustworthy, standardized, and innovative industry environment [3] Group 2: Company Initiatives and Contributions - The company, as a leader in the global high-end nutrition and health industry, actively participates in discussions and proposes industry development suggestions [1] - The company promotes the "Three Truths" standard (true quality, true effectiveness, true safety) through its Swisse brand, aiming to build consumer trust and support the standardization of the special food industry [2] - The company is committed to the construction of group standards and aims to enhance the nutritional health industry by collaborating with industry peers to meet market demands with precise solutions [3]

Group 1 - The core viewpoint of the article emphasizes that the most certain growth opportunity in the next decade lies in the aging population, particularly the 60-year-old demographic, as they transition from being dependents to empowered consumers [1] - The silver economy in China is projected to reach a market size of 8.3 trillion yuan by 2024, surpassing 20 trillion yuan by 2030, and potentially reaching 106 trillion yuan by 2050, making it the largest silver market globally [17][19] - The aging population in China is significant, with 220 million people aged 65 and above by 2024, accounting for nearly a quarter of the global elderly population [9][13] Group 2 - The article identifies the silver economy as a critical battleground for businesses due to the increasing consumer spending power of the 60s generation, who have a higher savings rate and education level compared to previous elderly groups [19][22] - The demand from this demographic is shifting from survival needs to enjoyment-oriented consumption, with new demands emerging in areas such as travel, anti-aging products, and smart devices [19][60] - The article highlights that the silver economy has a penetration rate of less than 15%, indicating significant opportunities for businesses to explore [22] Group 3 - Companies are encouraged to focus on the "golden demographic" of pre-retirees (ages 55-65) and active retirees (ages 60-70), who contribute over 60% of elderly consumption [23] - The article suggests that marketing strategies should avoid reinforcing negative stereotypes associated with aging and instead promote a positive, active lifestyle for the elderly [63][70] - It emphasizes the importance of understanding the diverse lifestyles of the elderly, moving beyond traditional marketing scenarios to connect with their varied interests and activities [79][81] Group 4 - The article outlines three major opportunity categories for the future: health and wellness, cultural and entertainment, and fast-moving consumer goods [90][92] - The health industry is expected to grow significantly, driven by strong demand and supportive policies, particularly in areas like nutritional supplements and smart health products [98][100] - The tourism market for the elderly is also highlighted, with this demographic accounting for nearly 40% of national tourism, indicating a robust market for tailored travel products [109][113] Group 5 - The article concludes that the silver economy is not just a trend but a long-term growth story, requiring companies to integrate this sector into their core strategies and focus on understanding the needs of the elderly [124][125] - It stresses the need for businesses to adopt a long-term perspective and build barriers in the slow-moving silver economy to capitalize on this demographic shift [125]

Core Insights - The company is expanding into new consumer markets while consolidating its core business in nutritional health, focusing on five high-potential areas including cardiovascular metabolism and maternal-infant nutrition [1] - The company has entered the pet health industry by establishing a subsidiary named Dechong Health [1] - The local government representative emphasized the advantages of the health industry in Shantou, highlighting the company's innovative strategy as a new approach for industry development [1] - The company is leveraging AI technology to create a next-generation functional nutrition platform aimed at promoting personalized nutrition solutions [1] - The company has established a broad global production and R&D network, with annual R&D investment exceeding 100 million yuan [1]

Core Insights - The academic conference titled "NAD and Healthy Aging: Mechanisms, Nutrition, and Future Pathways" focused on the role of NAD in combating aging and promoting health, attracting over 1 million viewers [1][2] - Experts from various sectors discussed the latest research on NAD, emphasizing its significance in energy metabolism, aging regulation, and organ health [2][4] Group 1: Conference Overview - The event was supported by the China Health Promotion and Education Association and featured contributions from organizations like Swisse PLUS and JD Health [2][3] - The conference aimed to address the challenges of aging through scientific means, aligning with the Healthy China strategy [2][3] Group 2: Expert Contributions - Keynote speakers presented on various aspects of NAD research, including its role in cellular function, inflammation regulation, and chronic disease intervention [4] - Innovations in NAD detection technology and personalized intervention strategies were highlighted, showcasing advancements in the field [4] Group 3: Public Communication and Consensus - A roundtable discussion emphasized the importance of distinguishing between credible scientific information and misinformation in the field of anti-aging [5] - The need for a trustworthy nutritional labeling system was discussed, reflecting consumer interest in NAD supplementation and related products [5] Group 4: Future Directions - The conference concluded with a call for collaboration among researchers, media, businesses, and the public to promote scientific approaches to aging [7] - The ongoing research and application of NAD are positioned as critical components in addressing the challenges of an aging population [7]

Group 1 - The "Special Food Festival - New Consumption Industry Development Conference" was held in Beijing, focusing on the new consumption field of the special food industry, discussing high-quality development paths [1] - Key industry representatives attended the conference, including members from the China Nutrition and Health Food Association and experts from various institutions [3] - The conference highlighted the importance of meeting consumer needs in the nutrition and health industry, marking the beginning of a "new golden era" for the sector [5] Group 2 - The conference featured a speech by Liu Wei from the company, emphasizing the importance of the "Three Truths" standard (true quality, true effectiveness, true safety) in building consumer trust and supporting industry standardization [5][11] - The company announced its participation in establishing a group standard for precise nutrition supplementation for children aged 0-18, aiming to create a clear and quantifiable nutritional standard [9] - An initiative titled "Quality Nutrition Leading the Way" was launched to promote a trustworthy and innovative industry environment, with the company actively participating in this effort [11] Group 3 - A roundtable discussion on the new consumption and high-quality development paths in the nutrition health industry was held, featuring experts from various fields [13] - The company expressed its commitment to building rigorous and scientific standards to meet market demands and enhance consumer benefits [15] - The company aims to lead the industry with high standards and collaborative efforts, promoting high-quality development through its PPAE business model [17]