Workflow
营养保健
icon
Search documents
京东健康第三季度展示强劲发展动能 “双11”期间超2500个营养保健品牌成交额同比翻倍
Zheng Quan Ri Bao Wang· 2025-11-14 12:48
Core Insights - JD Health reported Q3 2025 revenue of 17.12 billion yuan, a year-on-year increase of 28.7%, and a Non-IFRS net profit of 1.9 billion yuan, up 42.4% year-on-year [1] - During this year's "Double 11" shopping festival, JD Health's nutrition and health segment saw transaction volume from over 2,500 brands double year-on-year, with nearly 100 subcategories also experiencing 100% growth [3] Group 1 - JD Health is leveraging a dual-driven model of "super pharmaceutical supply chain + professional medical health services" to achieve significant growth [3] - The company is focusing on two trends in China's nutrition consumption: a shift from "general health" to "precise nutrition" and a move from "blind following" to "rational decision-making" among consumers [3] - JD Health has established a quality barrier through high-standard product selection and industry standard co-construction, enabling consumers to make informed choices [3] Group 2 - JD Health has formed a professional nutritionist team to provide scientific nutrition knowledge through live broadcasts and online consultations, addressing consumer decision-making anxiety [4] - The introduction of an "AI nutritionist" has allowed for 24/7 personalized nutrition consultations, with over 90% of online inquiries during "Double 11" handled by AI [4] - The company aims to deepen its supply chain layout and integrate global quality nutrition products with professional services to drive the nutrition and health industry towards standardization and precision [4]
京东健康三季度展示强劲发展动能:双11期间超2500个营养保健品牌成交翻倍
Zhi Tong Cai Jing· 2025-11-14 08:54
Group 1 - JD Health reported Q3 2025 revenue of 17.12 billion yuan, a year-on-year increase of 28.7%, and a Non-IFRS net profit of 1.9 billion yuan, up 42.4% year-on-year [1] - During the 11.11 shopping festival, JD Health's nutrition and health brands achieved over 2,500 related brands with sales doubling year-on-year, and nearly 100 subcategories also saw 100% growth [3] - The company is focusing on a dual-driven model of "super pharmaceutical supply chain + professional medical health services" to enhance its market position [3] Group 2 - JD Health has established a professional nutritionist team to provide scientific nutrition knowledge through live broadcasts and online consultations, addressing consumer decision-making anxiety [4] - The AI nutritionist has handled over 90% of online consultations during the 11.11 event, covering over 200 nutrition categories and providing personalized nutrition advice based on user data [4] - The company aims to deepen its super supply chain layout and integrate global quality nutrition products with professional services to drive the health and nutrition industry towards standardization and precision [4]
京东健康全网首发佳思敏青少年叶黄素新品 以“眼脑协同”理念推动科学护眼升级
Zheng Quan Ri Bao· 2025-11-12 09:57
Core Insights - JD Health and Australia's Nature's Way launched a new product aimed at improving youth vision health, named "Vision+", which will be available on JD Health starting November 10 [1][3] - The product is designed for high-intensity users, particularly students, and contains clinically proven ingredients to enhance blue light protection and alleviate eye fatigue [3] Group 1 - The new product "Vision+" focuses on "eye-brain synergy" to improve visual performance [3] - It includes Golden Lute-gen certified lutein and anthocyanins, which target the macula area and enhance blue light protection [3] - The product also contains r-TG DHA and EPA to improve retinal nerve activity and visual signal transmission efficiency [3] Group 2 - The issue of youth vision health is increasingly concerning for Chinese families, making it a focal point for many [3] - JD Health's extensive user base and market insights are seen as strong support for continuous innovation in the youth nutrition health market [3] - Future collaborations between JD Health and Nature's Way will focus on product development and eye health education to bring quality eye care products to more families in China [3]
聚焦进博会:京东健康携手佳思敏首发青少年视力营养新品 升级青少年眼部营养方案
Core Insights - JD Health collaborates with Nature's Way to launch a new product aimed at improving youth vision health, addressing the growing concern of myopia among Chinese youth [1][2] - The new product, "Vision+", will be available on JD Health starting November 10, leveraging JD's platform to enhance accessibility for families [1] - The partnership has seen significant growth, with a compound annual growth rate exceeding 50% since Nature's Way entered JD's platform in 2016 [2] Industry Context - The prevalence of myopia among individuals under 20 in China is increasing, with over 75% of families prioritizing "eye care nutritional products" in their health expenditures [1] - The product is designed specifically for high-intensity screen users, particularly students facing heavy academic workloads, and contains clinically proven ingredients for eye health [1] - JD Health aims to continue its collaboration with Nature's Way to promote scientific eye care products and enhance public awareness of eye health [2]
外企看中国丨从“引进”到“深耕” GNC本土化战略加速转向细分赛道
Zhong Guo Jing Ji Wang· 2025-11-10 06:21
Core Insights - The global nutrition and health industry is undergoing a quality upgrade and market segmentation, with the China International Import Expo (CIIE) serving as a key platform for international brands to accelerate localization efforts [1] Group 1: GNC's Strategic Initiatives - GNC is participating in the CIIE for the fourth time this year, coinciding with its 90th anniversary, showcasing its strategic transformation from "global introduction" to "local deep cultivation" through seven core nutritional solutions [1] - GNC has launched a "single formula high-purity fish oil standard" in collaboration with Eurofins to promote standardization and transparency in the fish oil category [1] - A strategic partnership has been established between GNC and JD Health to enhance digital channel capabilities for precise nutrition services [1] Group 2: Market Position and Product Development - GNC's China General Manager highlighted that 2022 marked a pivotal year for GNC in the Chinese market, shifting from primarily importing overseas products to a dual-driven strategy of "global resources + local demand" [1] - The "Nutrition Pack" series, developed based on dietary structure research in China, has achieved over 50% market share in its segment and has been the top-selling product globally for three consecutive years [1] - GNC is expanding its localization efforts into deeper functional areas, launching the GNC Fish Oil Xtra for cardiovascular health at the CIIE and planning to introduce innovative products for the elderly and youth by mid-next year [2] Group 3: Consumer Insights and Future Plans - GNC is embedding its localization strategy into its R&D and industry collaboration, working with international testing agencies to ensure quality [2] - Monthly consumer insights are conducted to capture changes in market demand, revealing increasing health concerns among Chinese men regarding blood sugar and liver health, and women focusing on anti-aging and weight management [2] - GNC plans to launch products addressing these health trends by the end of this year and into the first half of next year [2]
从“引进”到“深耕” GNC本土化战略加速转向细分赛道
Zhong Guo Jing Ji Wang· 2025-11-10 05:56
Core Insights - The global nutrition and health industry is undergoing a quality upgrade and market segmentation, with the China International Import Expo (CIIE) serving as a key platform for international brands to accelerate localization efforts [1] - GNC, celebrating its 90th anniversary, showcased its strategic transformation from "global introduction" to "local deep cultivation" at this year's CIIE, emphasizing its seven core nutritional solutions covering the entire life cycle [1] Group 1 - GNC, in collaboration with Eurofins, launched a "single formula high-purity fish oil standard" at the expo to promote standardization and transparency in the fish oil category [1] - The company entered a strategic partnership with JD Health to enhance digital channel capabilities for precise nutrition services [1] - GNC's China General Manager highlighted the expo as an "accelerator" for the company's localization strategy, marking a significant milestone in its 90-year history [1] Group 2 - GNC's China Vice General Manager noted that 2022 was a pivotal year for the company in the Chinese market, shifting from primarily importing overseas products to a dual-driven strategy of "global resources + local demand" [2] - The flagship product, the "Nutrition Pack" series, was developed based on dietary structure research in China and has over 50% market share in its segment, achieving the highest global sales for three consecutive years [2] - GNC is expanding its localization efforts into functional areas, launching the GNC Fish Oil Xtra for cardiovascular health at the expo and planning to focus on children's nutrition and bone health [2] Group 3 - The company plans to introduce innovative products for the elderly and teenagers by mid-next year, optimizing palatability and absorption efficiency while ensuring efficacy [2] - GNC collaborates with international testing organizations like SGS and Eurofins to ensure quality standards, while also conducting monthly consumer insights to capture changing market demands [2] - The company has identified emerging health concerns among Chinese consumers, such as men's increasing focus on blood sugar and liver health, and women's growing interest in anti-aging and weight management [2]
天猫国际进博会发布营养保健新趋势,引领科学精准健康消费升级
Sou Hu Cai Jing· 2025-11-08 08:56
Core Insights - The event highlighted the trend of "scientific, precise, professional, and diversified" development in imported healthcare consumption, focusing on oral anti-aging, liver health, and women's health [1][13] Group 1: Trends in Healthcare - Oral anti-aging emerged as a significant focus, with the launch of the "Methylsulfonylmethane + X" anti-aging summit, indicating a shift towards scientific and professional approaches in the industry [2] - The "Tmall International Fourth Meal Liver Fat Reduction Scientific Nutrition White Paper" was initiated to address the needs of nearly 300 million individuals with fatty liver disease in China, emphasizing the scientific mechanisms of key ingredients like fucoxanthin [4] Group 2: Global Brand Participation - The event showcased global brands such as Norway's Aker BioMarine and Japan's Kaneka, highlighting advancements in clinical results and fermentation technology, reflecting a trend from ingredient-focused to technology-driven innovations [6] - Brands like Centrum and Swisse are innovating by offering more refined nutritional solutions that cater to specific age groups and life stages, indicating a shift towards comprehensive lifecycle nutrition management [8] Group 3: Platform Empowerment - Tmall International is enhancing its ecosystem by integrating research, brand collaboration, and consumer engagement, facilitating a seamless path from scientific research to market entry for overseas health brands [11] - The platform's robust cross-border supply chain and AI operational tools enable new health products to enter the Chinese market efficiently, aligning with the "Healthy China 2030" strategy [13]
京东健康与全球九大营养品牌携手 推动国民营养健康再升级
Zheng Quan Ri Bao Wang· 2025-11-07 12:43
Core Insights - The 8th China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing global health and nutrition trends through partnerships with nine renowned health brands [1] - JD Health is leveraging its platform to introduce cutting-edge health products and research findings to Chinese consumers, enhancing the national health landscape [1] Group 1: Strategic Partnerships - JD Health signed a strategic cooperation agreement with GNC to enhance cardiovascular health initiatives and establish high industry standards [1] - A collaboration with the international vitamin brand Centrum aims to create a "Brain Vitamin White Paper" to advance brain health through a comprehensive ecosystem of research, products, and scenarios [2] - JD Health is deepening its partnership with Homart Group to develop integrated solutions tailored to Chinese consumer needs based on insights and nutritionist services [2] Group 2: Product Launches and Innovations - JD Health and NYO3 released a "Krill Oil Health Science White Paper" to educate consumers on krill oil benefits, alongside launching three anti-aging products [2] - In the youth nutrition sector, JD Health partnered with inne to establish "Calcium Quality Standards" for children's calcium supplements, ensuring quality and safety for parents [2] - The company is set to launch new products like "Academic DHA" and "Youth Vision" in collaboration with leading children's nutrition brands [3] Group 3: Market Positioning - JD Health aims to act as a bridge between global premium brands and the Chinese market, enhancing consumer access to high-quality nutrition products [3] - The company emphasizes its supply chain and platform advantages to continuously gather global scientific nutrition products for Chinese consumers [3]
2025进博会:京东健康甄选全球好营养 定义科学营养新生活
Core Insights - The 8th China International Import Expo (CIIE) was held in Shanghai from November 5 to 10, showcasing JD Health's focus on global nutrition and health trends through partnerships with nine renowned health brands [1][2] Group 1: Strategic Collaborations - JD Health signed a strategic cooperation agreement with GNC to enhance cardiovascular health initiatives and establish high industry standards [1] - A partnership with the international vitamin brand Centrum aims to create a "Brain Vitamin White Paper" to develop a comprehensive ecosystem for brain health [1][2] - Collaboration with Homart Group will focus on developing integrated "product + service" solutions tailored to Chinese consumer needs [2] Group 2: Product Launches and Innovations - JD Health will launch the "Gold Standard Seal Oil" in collaboration with Noromega, setting a new quality benchmark for marine nutrition products [2] - A "Krill Oil Health Science White Paper" will be released in partnership with NYO3 to educate consumers on krill oil benefits [2] - New products targeting youth nutrition, including "Academic DHA" and "Youth Vision Improvement," will be launched in collaboration with various international brands [3] Group 3: Market Positioning and Goals - JD Health aims to establish a "JD Good Nutrition" standard to enhance consumer trust and promote high-quality international brands [2] - The company seeks to leverage its supply chain and platform advantages to connect global scientific nutrition products with Chinese consumers [3]
产品+服务+供应链全链路协同 京东健康与Homart打造科学营养消费新体验
Zheng Quan Ri Bao Wang· 2025-11-07 07:44
Core Insights - JD Health and Homart Group announced a deepened collaboration to develop new products tailored to Chinese consumers' needs, aiming to enhance the standardization, transparency, and scientific development of the nutrition and health industry in China [1][2] Group 1: Collaboration Details - The partnership will leverage JD Health's consumer insights and big data for precise product recommendations and content delivery, utilizing diverse formats like live streaming and short videos to connect emotionally with consumers [1] - Integrated services will be provided, including online consultations with doctors and nutritionists, creating a comprehensive "product + service" solution for consumers [1] - JD's advanced logistics system will ensure efficient and safe delivery of Homart's products nationwide, significantly improving the health consumption experience [1] Group 2: Company Background - Homart Group, a well-established Australian health company with 33 years of history, adheres to the philosophy of "global selection, natural health" and operates under strict Australian cGMP certification and TGA standards [2] - The flagship brand, SpringLeaf, focuses on combining natural ingredients with modern technology to offer safe and effective health support [2] - Homart has been actively promoting China-Australia cooperation and has participated in the China International Import Expo (CIIE) for seven consecutive years, receiving the "Best Achievement of CIIE" award in 2025 [2] Group 3: Future Outlook - JD Health aims to leverage its capabilities as a "global health new product online launch platform" to integrate international quality resources and collaborate with brands like Homart, driving the Chinese nutrition and health consumption market towards a more professional and user-centric phase [2]