Financial Data and Key Metrics Changes - For Q1 2025, net revenue was $15.4 million, down from $20.2 million in Q1 2024, reflecting a 24% decline primarily due to SKU rationalization and reduced consumer demand [7][26] - Adjusted EBITDA loss improved slightly to $2.5 million from $2.6 million year-over-year, indicating a focus on profitability despite revenue decline [7][29] - Operating loss narrowed to $3.7 million from $5.3 million in the previous year, an improvement of approximately 30% driven by cost-cutting initiatives [28][29] Business Line Data and Key Metrics Changes - The overall gross margin for Q1 decreased to 61.4% from 65.1% year-over-year, primarily due to product mix changes [27] - Contribution margin for Q1 was 13.4%, down from 14.1% in the previous year, reflecting the reduction in gross margin [28] - Launch revenue for Q1 was $400,000, consistent with the previous year, indicating stability in new product introductions despite broader challenges [26] Market Data and Key Metrics Changes - The company experienced softness in consumer demand, particularly in the latter part of the quarter, which may have impacted sales velocity [7][26] - Inventory levels increased to $18.1 million from $13.7 million at the end of Q4 2024, reflecting preparations for anticipated demand trends [30] Company Strategy and Development Direction - The company is focusing on four strategic initiatives: diversifying manufacturing, expanding into consumables, raising prices, and reducing fixed costs [9][21] - A new goal is to manufacture no more than 30% of goods in China by the end of 2025, accelerating previous targets [11] - The company has paused new product launches from Asia, particularly hard electronic goods, until clarity on the trade environment is achieved [14] Management Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating the current macroeconomic environment and emphasized the importance of agility and resilience [8][20] - The company has withdrawn its 2025 guidance due to current volatility but believes actions taken will position it for growth and profitability beyond 2025 [19][31] - Management remains committed to preserving capital and does not foresee raising equity capital in 2025 [18][32] Other Important Information - The share repurchase program has been paused due to the current environment, but management believes the stock is undervalued [18][50] - The company is targeting $5 million to $6 million in annualized savings from fixed cost reductions, with a significant portion coming from headcount reductions [15][25] Q&A Session Summary Question: Can you talk about your inventory plans in the near and medium term given the China tariffs? - Management indicated that they have been proactive in managing inventory and are well-positioned to produce necessary products for 2025 despite tariff uncertainties [36][37] Question: How have consumers reacted to the pricing changes? - Management noted mixed results in consumer response to price increases, with some products maintaining strong rankings despite price adjustments [42][44] Question: Is there a way to speed up the diversification strategy in manufacturing? - Management committed to accelerating the diversification strategy while ensuring product quality, focusing on consumables and other regions [46]