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EA要用AI加速游戏开发,可打工人却唱起了反调
3 6 Ke· 2025-10-30 00:04
Group 1 - EA has been acquired by a consortium led by Saudi Arabia's Public Investment Fund and Silver Lake Partners for $55 billion, marking the largest all-cash privatization deal in history [1] - The privatization is expected to be completed by Q1 2027, but its effects on EA have already begun to manifest [1] Group 2 - EA has partnered with AI startup Stability AI to integrate generative AI technology into its game development process, aiming to enhance the speed and quality of game asset creation [3] - The collaboration will focus on developing AI models and tools, including a "smart brush" for generating 2D textures and 3D environments with accurate color and lighting [3] Group 3 - Some EA employees express skepticism about the effectiveness of AI tools, claiming that the implementation has made their work more cumbersome rather than efficient [6][8] - Reports indicate that EA's internally developed AI tool, ReefGPT, frequently outputs erroneous code, necessitating manual intervention [6] Group 4 - A humorous meme created by EA employees reflects their confusion and frustration regarding the company's AI strategy, highlighting a disconnect between management's push for AI and employees' understanding of its application [8] - The current landscape of AI in the workplace presents challenges, as employees must adapt to new tools while managing their existing workflows [10] Group 5 - A report from Bain Capital indicates that while over two-thirds of software companies have deployed generative AI tools, actual usage rates among developers remain low, with productivity gains reported at only 10% to 15% [12] - EA's management is aware of the limitations of AI tools but feels compelled to promote them due to financial pressures stemming from a $20 billion debt incurred during the privatization [13] Group 6 - EA's financial performance is declining, with a reported total revenue of $7.4 billion for FY2025, down 0.81% year-over-year, and a net profit of $1.121 billion, down 11.94% [15] - The company has provided a bleak revenue forecast of $7.1 billion for FY2026, indicating significant revenue pressure and a need to cut costs through AI implementation [15]