Core Insights - Happy Belly Food Group Inc. announces the grand opening of Rosie's Burgers' newest location in Calgary, Alberta, on September 13, 2025, marking the brand's fifth opening this year [1][3] - The CEO highlights the brand's organic growth and the trust franchisees have in Rosie's, indicating strong franchise system performance and significant growth potential across Canada [3][5] - Rosie's Burgers is positioned in a prime location in Bridgeland, Calgary, benefiting from high foot traffic and a demographic that supports both dine-in and takeout [3][5] Expansion Strategy - Happy Belly has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across various provinces, indicating a robust expansion strategy [5][7] - The company employs a dual expansion strategy that combines franchised growth with targeted corporate store openings, aiming to accelerate Rosie's development [5][7] - Happy Belly currently has 626 contractually committed retail franchise locations across its emerging brands, showcasing its commitment to disciplined growth [7] Brand Positioning - Rosie's Burgers focuses on delivering a differentiated guest experience with high-quality products, aiming to become Canada's leading smash burger brand [5][8] - The brand emphasizes its nostalgic menu offerings, including smash burgers, fries, and milkshakes, appealing to a broad customer base [8]

Core Insights - Happy Belly Food Group Inc. has signed a franchise agreement and secured a real estate location for Rosie's Burgers in Waterloo, Ontario, marking the brand's eighth location in the province [1][4]. Expansion Strategy - The opening of the Waterloo location is anticipated in Q4 of 2025, with the company ahead of its development schedule and additional locations planned for 2025 and 2026 [4]. - Happy Belly aims to develop a total of 30 units in Ontario, leveraging its franchise network to drive growth and secure strategic real estate [4][8]. Market Potential - Waterloo is identified as an ideal location due to its strong demographic mix, driven by the presence of two major universities, which provides a built-in customer base of students and professionals seeking fast and affordable meals [5]. - The city’s vibrant tech and innovation sector further enhances the market potential for Rosie's Burgers, appealing to a diverse clientele [5]. Franchise Growth - The company has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across various provinces, indicating a robust growth trajectory [8]. - Happy Belly's asset-light franchising model, combined with strategic site selection and operational support, positions franchise partners for long-term success [7][8]. Overall Vision - Happy Belly Food Group is focused on building a scalable growth engine and delivering sustained value for shareholders, aiming to become Canada's leading restaurant consolidator [7][8].