Toronto, Ontario--(Newsfile Corp. - September 12, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce the grand opening of Rosie's Burgers ("Rosie's") newest location at 204 4th St NE (Bridgeland), Calgary, Alberta, this Saturday September 13th, 2025. Rosie's is a boutique QSR restaurant brand serving up its signature smash burgers, poutine, onion rings, milkshakes, and more.Happy Bell ...

Core Insights - Happy Belly Food Group Inc. has signed a franchise agreement and secured a real estate location for Rosie's Burgers in Waterloo, Ontario, marking the brand's eighth location in the province [1][4]. Expansion Strategy - The opening of the Waterloo location is anticipated in Q4 of 2025, with the company ahead of its development schedule and additional locations planned for 2025 and 2026 [4]. - Happy Belly aims to develop a total of 30 units in Ontario, leveraging its franchise network to drive growth and secure strategic real estate [4][8]. Market Potential - Waterloo is identified as an ideal location due to its strong demographic mix, driven by the presence of two major universities, which provides a built-in customer base of students and professionals seeking fast and affordable meals [5]. - The city’s vibrant tech and innovation sector further enhances the market potential for Rosie's Burgers, appealing to a diverse clientele [5]. Franchise Growth - The company has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across various provinces, indicating a robust growth trajectory [8]. - Happy Belly's asset-light franchising model, combined with strategic site selection and operational support, positions franchise partners for long-term success [7][8]. Overall Vision - Happy Belly Food Group is focused on building a scalable growth engine and delivering sustained value for shareholders, aiming to become Canada's leading restaurant consolidator [7][8].