Core Insights - Investing in consumer-facing companies presents a strong opportunity for investors, as these businesses are often easier to understand and can yield significant returns [1] Company Overview - Amazon is highlighted as a highly customer-centric company, with a market capitalization of $2.4 trillion and a remarkable share price increase of 10,220% over the past two decades [2] Investment Potential - Despite its past gains, Amazon remains a smart investment due to its positioning to benefit from various tech-driven trends, including online shopping, streaming entertainment, digital advertising, cloud computing, and artificial intelligence, indicating continued healthy revenue growth [3] - The current valuation of Amazon is attractive, with an enterprise value-to-EBIT multiple of 31.4, which is near the lowest level seen in the past decade [4]