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大疆前激光雷达业务负责人洪小平创业,他说想用科技重塑出行尊严|36氪专访
36氪· 2025-11-17 08:59
Core Viewpoint - The article discusses the entrepreneurial journey of Hong Xiaoping, who founded Ruochuang Technology and launched the personal mobility device Strutt ev¹, aiming to address the needs of individuals with mobility challenges while leveraging advancements in robotics and AI [4][10][12]. Group 1: Market Context - In 2023, global startup investment dropped by 38% compared to 2022, leading investors and entrepreneurs to adopt a cautious approach [5]. - Despite the investment downturn, the emergence of AI technologies like ChatGPT has sparked renewed interest and opportunities in the tech sector [6]. Group 2: Product Development - Strutt ev¹ is designed as a smart personal mobility device, distinct from traditional wheelchairs, featuring a high-tech aesthetic and advanced functionalities [10][12]. - The product aims to cater not only to individuals with disabilities but also to anyone with mobility needs, aspiring to enhance freedom and dignity for users [13][12]. Group 3: User-Centric Design - The development process for ev¹ included extensive user research to ensure the product meets real-world needs, with a focus on empathy and user experience [22][40]. - Key pain points identified in traditional electric wheelchairs include difficulty in precise control and navigation, which ev¹ aims to address through innovative design and technology [28][42]. Group 4: Technological Innovation - The ev¹ incorporates advanced technologies such as LiDAR for navigation, enabling it to operate safely in complex environments [30][39]. - The product features a Co-pilot system that allows for shared control between the user and the device, enhancing safety and user confidence [34][35]. Group 5: Market Strategy - The company plans to launch ev¹ in markets with high demand for mobility solutions, starting with Singapore and expanding to other regions like Hong Kong and the US [52][54]. - The strategy emphasizes a global approach, with the company positioned as a "Born Global" entity to effectively tap into international markets [54][56].