Group 1: Game Revenue Rankings - Tencent's "Honor of Kings" regained the top position in global mobile game revenue in April 2025, rising four places from the previous month [1][3] - "Last War: Survival" climbed to second place, benefiting from seasonal events like Easter [3] - "Whiteout Survival," "MONOPOLY GO!," and "Royal Match" ranked third to fifth, showcasing their consistent revenue generation capabilities [3] Group 2: Mobile Game Market Overview - Global mobile game player spending on App Store and Google Play reached approximately $6.48 billion in April 2025, a 4.5% decrease month-over-month [4] - The United States remains the largest mobile game market with revenues around $2 billion, accounting for 31.5% of total spending [4] - China (iOS) and Japan ranked second and third with 18.8% and 13.2% market shares, respectively [4] Group 3: Game Downloads Rankings - "Block Blast!" topped the global mobile game download chart in April 2025, followed by "ROBLOX," "Free Fire," "Subway Surfers," and "Ludo King" [5][8] - Global mobile game downloads reached 3.93 billion in April, reflecting an 8.4% decrease from the previous month [8] - India led in downloads with 739 million, representing 18.8% of the total, while the U.S. and Indonesia followed closely [8] Group 4: Notable Game Performances - "Honkai: Star Rail" saw a significant rise of 24 places in the rankings, driven by new character releases and popular events [4] - "Delta Force" achieved the highest download growth in April, ranking sixth overall, thanks to strong performances in the U.S. and Brazil [9] - New titles like "Cookingdom" and "Once Human" also performed well, indicating the importance of established gameplay and cross-platform adaptations in driving downloads [9]

Investment Rating - The report indicates a positive outlook for the mobile gaming industry, suggesting potential growth opportunities despite recent challenges [5][12]. Core Insights - The mobile gaming industry has faced significant challenges over the past 18 months, including a decrease in mergers and acquisitions and difficulties in securing investments. However, there are signs of recovery in various verticals, particularly in innovative areas like hybrid casual gaming and generative AI [5][12]. - The global gaming market is projected to reach $240 billion in 2024 and $269 billion in 2025, with mobile gaming expected to account for half of the total revenue [16][20]. - The report highlights the importance of collaboration with growth partners to effectively launch marketing campaigns and gather necessary data for feedback loops [9][12]. Market Performance - In 2023, mobile game installations decreased by 2%, and sessions dropped by 7%. However, there was a 7% year-over-year increase in installations in Q4 2023, with expectations for continued growth into 2024 [13][49]. - Latin America was the only region to show year-over-year growth in 2023, with installations increasing by 7% and sessions by 1% [13][64]. - The report notes that the average first-day retention rate for global gaming applications decreased from 29% in 2022 to 28.3% in 2023, with hybrid casual games performing better than the global average [100][101]. Growth Opportunities - The report emphasizes the potential for mobile game developers to leverage next-generation technologies, AI, and personalization to expand into new channels and platforms [12][20]. - 61% of game developers have started using AI to create elements within games, and 87% believe it will dominate the industry in the next decade [22][23]. - The report identifies that the highest growth rates in game installations were seen in racing (61%), simulation (53%), and arcade games (38%) [48][64]. Advertising and Marketing Insights - The report discusses the significance of optimizing App Tracking Transparency (ATT) consent rates for effective app marketing on iOS, especially with the upcoming privacy changes on Android [30][31]. - The average cost per thousand impressions (CPM) in the U.S. is the highest globally at $15.86, indicating a competitive advertising landscape [52][141]. - The report highlights the effectiveness of Connected TV (CTV) advertising as a growing channel for user acquisition, with significant improvements in return on ad spend (ROAS) reported by companies utilizing this strategy [102][105].