Core Insights - New Oriental Bilingual, a core brand under New Oriental, has focused on international education since its establishment in 2017, evolving from foreign teacher services to international Chinese education, with a mission to "use technology to convey the beauty of Chinese" [1] - The company has developed a comprehensive education service system covering all demographics and stages, with a curriculum that integrates language, culture, and application, serving over 160,000 users across 138 countries and regions [1] - New Oriental Bilingual has received multiple authoritative certifications for its innovative AI education and cultural dissemination, establishing itself as a benchmark for the digital transformation of international Chinese education [1] Product Development - During the 2025 World Chinese Conference, New Oriental Bilingual launched its self-developed Chinese learning application, Sure Chinese, which focuses on understanding differences, culture, and learners, moving away from traditional rote learning [3] - The application features a "personalized Chinese speaking AI teacher" and utilizes high-quality structured data, including millions of teaching videos and student-teacher interaction records, to provide tiered teaching from beginner to advanced levels [3] - Sure Chinese offers differentiated scenario plans for learners at various levels, ensuring personalized learning paths based on cultural backgrounds and learning paces, thus enhancing the emotional engagement often lacking in traditional AI education [3] Educational Impact - The implementation of Sure Chinese has significantly improved the efficiency of Chinese education and established a new paradigm for cultural dissemination, addressing the industry pain point of "wanting to learn but struggling to persist" [6] - The application enhances learning continuity and skill mastery efficiency through personalized path planning and immersive interaction, allowing learners from different regions and backgrounds to access standardized teaching resources [6] - New Oriental Bilingual's AI innovation practices provide a replicable model for the digitalization of international Chinese education, promoting a shift from "technology piling" to "experience optimization" [6]

Core Insights - New Oriental Bilingual has won two prestigious awards for its excellence in international education and innovative practices integrating AI technology, highlighting the influence of Chinese brands in education [1][5]. Group 1: Achievements and Recognition - New Oriental Bilingual was recognized as a "High-Quality Development Case" in online education at the 16th Xinhua Net Education Forum for its contributions to international Chinese education [2]. - The company received the title of "2025 International Education Renowned Brand" at the 2025 International Online Education Conference, reflecting its deep commitment to the "Technology + Education" model [5]. Group 2: Educational Approach and Innovations - The company has developed a "language + culture + application" curriculum system based on 32 years of educational research, serving over 160,000 users across 138 countries [2]. - New Oriental Bilingual launched the Sure Chinese app, which features a tiered curriculum system catering to different user needs, and includes a core function of a "personal Chinese speaking AI teacher" [2][3]. Group 3: Future Directions and Philosophy - The CEO emphasized the importance of AI in lowering the barriers to quality Chinese education and enhancing cultural dissemination, aiming to make Chinese language learning more accessible globally [3][6]. - The company aims to foster curiosity, critical thinking, and language skills in children, viewing technology as a tool to ignite potential [6]. Group 4: Commitment to Cultural Exchange - Since its establishment in 2017, New Oriental Bilingual has evolved from foreign teacher services to a focus on global Chinese learning, offering courses for children, adults, and teacher training [7]. - The company is dedicated to being a cultural disseminator, using high-quality courses to tell Chinese stories in an accessible manner, enhancing understanding and resonance with global audiences [7][9].