Core Viewpoint - Microsoft is seizing the opportunity to capture market share in the AI PC segment by launching new Surface devices at lower prices, despite uncertainties about the AI PC market's potential [1][3]. Product Launch - Microsoft introduced two new Surface devices: the Surface Pro 12-inch starting at $799 and the Surface Laptop 13-inch starting at $899, both set to release on May 20. These prices are $200 and $100 lower than their respective predecessors [4]. - The new devices feature Qualcomm's Snapdragon X Plus 8-core processors instead of last year's 10-core processors, and while the screen sizes are smaller, Microsoft promises longer battery life [4]. - The Surface Laptop 13-inch is touted as the lightest Surface laptop to date, available in three colors: ocean blue, violet, and platinum [4]. AI Features - Both devices are classified as Copilot+ PCs, equipped with a Neural Processing Unit (NPU) capable of executing 45 trillion operations per second (45 TOPS), allowing them to run AI models without internet connectivity [8]. - Users can utilize controversial features like Recall, enhanced file search, and other AI-based functionalities [8]. - Windows Insider program participants will have the opportunity to test AI agents that can respond to simple commands for system settings [9]. Market Context - Despite the introduction of these AI features, market demand for AI PCs remains limited due to unclear added value, as noted by analysts [3][9]. - Microsoft’s Surface product line aims to diversify the company’s offerings and showcase the capabilities of PCs running its Windows operating system [9]. - With Windows 10 support ending in October, Microsoft is strategically positioned to encourage device upgrades, as the company has seen a nearly 75% year-over-year increase in Windows 11 commercial deployments [9].