Core Insights - Visa has partnered with U.K.-based climate FinTech Ample Earth to integrate sustainability data into digital banking apps and loyalty programs, aiming to enhance customer engagement and promote sustainable practices [1][2] Group 1: Partnership Details - The collaboration focuses on helping banks segment customers and discover new ways to engage and reward sustainability [2] - Ample Earth provides merchant-specific sustainability data, transforming unstructured data into actionable insights with eco-labels and social tags [3] Group 2: Sustainability Data and Consumer Behavior - Visa's white paper highlights the inconsistency and inaccuracy of available sustainability data, as well as the risk of greenwashing [3] - The partnership aims to empower consumers by clarifying sustainability claims and making data more accessible [3] - A report indicates that 73% of Gen Z consumers are willing to pay more for eco-friendly products, emphasizing the importance of sustainability in purchasing decisions [4]