Group 1 - The incident began on August 15 when a Swatch advertisement featuring an Asian male model making a "slanty eyes" gesture sparked outrage on social media, leading to significant public backlash within 48 hours [1][3] - The advertisement was removed from the Chinese, Japanese, and Korean websites, but remained on European and American sites, which led to accusations of double standards and insensitivity towards Asian consumers [3] - The topic gained massive traction on Weibo, with over 320 million views and more than 60% of the sentiment being negative within a short period [3] Group 2 - Swatch issued a brief apology of only 87 words, which failed to acknowledge the discriminatory nature of the advertisement and did not outline any corrective actions [13][15] - The apology was criticized for lacking sincerity and for not addressing the core issue of racial insensitivity, instead framing it as a misunderstanding or aesthetic controversy [19] - Unlike other brands that have faced similar controversies, Swatch did not commit to any remedial actions such as third-party reviews or employee training, indicating a lack of accountability [19]