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连日本市场都拿不下的AI社交,注定“没戏”
Hu Xiu· 2025-08-06 05:59
Core Insights - The AI social application market is experiencing a significant decline, with major companies like Baidu reducing investment in products such as "Xinxiang" and "Yuexia" due to poor performance [1][2] - The download rates for leading AI social applications in China have plummeted, with Byte's "Miaoxiang" and MiniMax's "Xingye" seeing a drop from over 20,000 daily downloads to below 7,000, indicating a decline of more than 50% [1] - The Japanese market, despite its high loneliness economy, has not embraced AI social applications, with products like Character.AI failing to gain traction [5][18] Market Trends - The trend of major companies pulling back from AI social applications suggests a potential "exit" from the market [2] - In Japan, the high rates of lifelong unmarried individuals (46.1% as of 2020) create a fertile ground for AI companionship products, yet these products have not achieved popularity [3][5] - The "rental boyfriend" industry in Japan exemplifies the demand for companionship, but foreign AI social applications have struggled to resonate with local users [4][5] User Engagement Challenges - AI social products face challenges in meeting user expectations for emotional connection, as current models lack long-term memory and consistency [9][10] - The proliferation of homogeneous AI characters has diluted user interest, making it difficult for these products to establish emotional connections [11] - Successful AI characters, like "Ani" from Grok, demonstrate the importance of unique and engaging characters in driving user engagement [12][14] Financial Viability - The AI social sector is witnessing a decline in investment interest, with no significant funding cases emerging in 2023 [15][16] - The financial performance of leading AI social products is underwhelming, with Character.AI's 233 million monthly active users generating only $1.67 million in annual revenue, indicating a low user monetization rate [16] - High operational costs and low user retention rates are leading to unsustainable business models for many AI social applications [16][17] Future Outlook - The AI social market may face extinction before the next technological breakthrough, as current products struggle to find a viable path to profitability [17] - Despite the current downturn, the inherent demand for emotional companionship suggests that future technological advancements could reignite interest in AI social applications [19]