Core Insights - Jack Wolfskin, a German outdoor brand, announced the closure of its Xiaohongshu flagship store by December 31, 2025, as part of a strategic operational adjustment [1] - Anta Group completed the acquisition of Jack Wolfskin for $290 million, aiming to enhance its outdoor product line and strengthen its competitive position in the outdoor sports market [1] - Jack Wolfskin has a strong market presence and technical advantages, established over 40 years, with a well-developed sales network globally [1] Group 1 - The closure of the Xiaohongshu store reflects Anta's channel integration strategy, focusing on more effective e-commerce platforms like Taobao and JD [2] - Anta appointed Yao Jian, former president of Amer Sports Greater China, as the global president of Jack Wolfskin to leverage his experience in localizing international brands [2] - Anta aims to achieve deep synergy in supply chain, product development, and retail operations, using Jack Wolfskin to penetrate the emerging outdoor consumer market in China [2]