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TP 发布 2026 年中国全球扩张权威展望
Globenewswire· 2025-12-18 04:36
Core Insights - The "2026 Outbound Global Outlook Report" reveals how AI, localization, and operational excellence are reshaping global competitiveness for Chinese brands [1][2] - The report emphasizes the need for Chinese enterprises to adapt their overseas operations in response to stricter compliance requirements, accelerated technology applications, and increasingly complex consumer expectations [2] Group 1: Key Forces Reshaping Global Expansion - Four key forces identified for reshaping global expansion by 2026 include AI-driven operations and deep localization [2] - The report outlines eight interconnected operational areas where companies can build resilience and achieve differentiation: market entry and localization, marketing and growth operations, sales operations, business enablement, customer operations, trust and safety, after-sales support, and back-office operations [2] Group 2: Best Practices and Operational Guidance - The report compiles best practices from leading Chinese and international brands across various sectors such as e-commerce, retail, technology, travel, consumer electronics, gaming, and fintech [3] - It provides actionable guidance for building an integrated global operating model to accelerate performance [3] - The report highlights the importance of AI-native operating models in transforming marketing, sales, customer experience, trust and safety, back-office, and lifecycle support [3] Group 3: Addressing Market Needs and Compliance - Companies are encouraged to develop products and compliance frameworks that meet local market demands [4] - The report stresses the need for deploying multilingual AI agents and automation to enhance speed and efficiency [4] - It emphasizes the importance of strengthening trust, security, and risk management systems to ensure a consistent customer experience across markets [4] Group 4: Supporting Next-Generation Global Leaders - TP has expanded its AI-enabled, human-centric solution portfolio to support global expansion at all stages, from market entry to post-launch operations [5] - Specialized global task forces have been deployed to connect strategy with execution, facilitating localized implementation, compliance enablement, and operational system development [5] - The report is available for download through TP's WeChat account and global digital channels [5]