近日，蜜雪集团旗下现磨咖啡品牌幸运咖海外首店在马来西亚正式开业，数据显示开业当天该店售出近 2000杯产品。 工作人员介绍，该门店室外立面色彩采用了品牌标志性的大红色，通过传统中式斜屋顶+榫卯结构的现 代演绎进一步增强品牌辨识度。幸运咖还在内部空间上结合中国非遗文化的活字印刷术的传统工艺，融 入Lucky Cup的视觉符号。 今年以来幸运咖在国内市场进入快速发展期。数据显示，截至7月份幸运咖国内签约门店已突破7000 家。下一步幸运咖将继续不断打磨海外门店模型，深耕东南亚市场。 责任编辑：凌辰 据了解，该店位于马来西亚雪兰莪州蒲种再也花园街区，是雪兰莪州蒲种的核心居民区与商业旺区之 一。该街区位于蒲种中部区域，是蒲种发展较早、配套最成熟的片区之一，也是当地居民生活、消费的 重要核心。 马来西亚幸运咖在门店和产品设计上，均在中国特色元素基础上融入了当地文化。产品上，幸运咖专门 推出了更符合当地消费者喜好的抹茶柠檬、摩卡、抹茶草莓椰椰及草莓冰茶等本地化特色产品。 ...

Core Insights - Xiaomi is facing a crisis in its smartphone business, with Q2 2025 revenue at 45.5 billion yuan, a decrease of 1 billion yuan year-on-year, despite a 4.5 percentage point increase in market share for mid-to-high-end models [1] - The company is shifting focus to the African market, appointing several executives to enhance its presence there, as indicated by CEO Lei Jun's statement on increasing investment in Africa [1][2] - The African smartphone market is highly competitive, with local brand Transsion holding a dominant position, making it challenging for Xiaomi to gain market share [5][7] Xiaomi's Strategy in Africa - Xiaomi's initial entry into Africa began in 2015, but it struggled to establish a strong presence due to reliance on a single distributor and lack of direct channels [2] - The company has since adopted a "ground strategy," focusing on low-cost sub-brands like Redmi and A series, and has expanded operations to 16 African countries by 2024 [2][5] - Xiaomi's approach includes local partnerships and direct store openings to improve market penetration in smaller cities and towns [2] Competitive Landscape - Transsion has been operating in Africa for over 15 years, establishing a robust sales network and catering to local consumer preferences with tailored products [4][5] - In Q1 2025, Transsion achieved a market share of 47% in Africa, while Xiaomi's share was only 13%, indicating the significant challenge Xiaomi faces in this market [5][6] - Other competitors like Samsung and OPPO are also active in Africa, with Samsung holding a 21% market share in Q1 2025 [6][7] Market Dynamics - The African smartphone market is characterized by a growing demand for affordable devices, with a 6% year-on-year increase in shipments in Q1 2025 [13] - Despite the overall growth, there are disparities in market performance across different countries, with some experiencing declines due to economic factors [14][15] - Xiaomi's strategy to focus on low-cost models aligns with the purchasing power of African consumers, who are increasingly seeking value [15] Future Prospects - Xiaomi aims to leverage its experience from the Indian market to establish a strong foothold in Africa, targeting the middle and lower segments with competitively priced products [18][24] - The company is also exploring opportunities in the electric vehicle market in Africa, which presents a significant growth potential given the low penetration of electric vehicles [22][25] - By building a localized team and enhancing its service offerings, Xiaomi hopes to create a comprehensive ecosystem that includes both smartphones and related services [19][20]

要在欧洲这个家电发源地站稳脚跟，仅靠产品创新远远不够，海尔持续深耕本土，加速渗透高端橱柜渠 道布局。比如与最大的厨房家具平台Veneta战略合作，铺货门店超过250家。2025年新增ELDIS SRL、 Nova Inox等50多个高端橱柜渠道，并以极致的用户体验，推动Titanium系列实现三年3倍速增长。在波 兰，Titanium系列强势进驻超过100家核心门店，全面覆盖华沙、格但斯克、克拉科夫等主要城市黄金 商圈，将高端体验融入用户日常生活。 嵌入式冰箱不仅是产品技术的较量，更是品牌高端化能力和本地化运营的试金石。在欧洲这个每年高达 2000万台容量、增长稳定的高端市场，海尔已经证明了自己的实力。从安装革命到保鲜传承，海尔冰箱 正以"欧洲智慧"重新定义高端厨房生态，成为越来越多的欧洲消费者的首选。 全球冰箱行业的头部品牌，围绕技术、渠道与用户体验的竞争还在持续升温。作为该领域的领军品牌， 海尔冰箱已连续17年荣膺全球零售量冠军。其中，在竞争白热化的欧洲市场，海尔冰箱的表现依旧抢 眼：根据欧睿国际数据显示，海尔以10.7%的市场份额位居中国品牌首位。 在欧洲高端冰箱领域，海尔也位列中企第一。欧洲高端冰箱市 ...

Core Insights - Brazil is emerging as a significant market for Chinese companies, particularly in e-commerce, as it is viewed as a "last blue ocean" after intense competition in Southeast Asia and Europe [1][2] - The logistics infrastructure in Brazil presents both challenges and opportunities for Chinese logistics companies like J&T Express, which aim to tap into previously neglected consumer segments [1][6] Market Overview - Brazil has a population of 217 million, with 188 million internet users and over 100 million active e-commerce users, indicating strong consumer potential [2] - E-commerce sales in Brazil increased from approximately 126 billion reais in 2020 to 185.7 billion reais in 2023, with projections to exceed 200 billion reais in 2024 [4] - The market concentration among the top ten e-commerce platforms in Brazil is high, with a CR10 of 51.9%, led by Mercado Livre and Shopee [4] Infrastructure Challenges - Brazil's logistics infrastructure is underdeveloped, with only 1.7% of its 1.72 million kilometers of roads being highways, leading to high logistics costs [6] - The presence of favelas complicates logistics, as many areas lack proper access for delivery vehicles, resulting in low delivery success rates [6][12] J&T Express Strategy - J&T Express began operations in Brazil in May 2022, viewing the market as a key growth area due to its rapid e-commerce growth and less established competition [7][8] - The company has focused on building a nationwide delivery network, becoming the first private courier service to cover all 26 states and one federal district in Brazil [13] Competitive Landscape - J&T Express faces competition from local e-commerce platforms that have their own logistics systems, such as Mercado Livre and Shopee [9] - The company emphasizes a strategy of investing in infrastructure rather than competing solely on price, which has proven ineffective in the Brazilian market [10][12] Local Impact - J&T Express employs over 99% local staff, enhancing communication and operational efficiency while providing job opportunities in underserved communities [19] - The company has positively impacted local economies by offering competitive wages, which are significantly higher than the average income in Brazil [21][22]

区间跌幅6.62%、市值蒸发近25亿元——这是海信家电中报发布后的五个交易日内，资本市场给出的直 观反馈。 若将时间跨度拉长至"80后"新掌门高玉玲上任至今的近9个月，海信家电A股股价累计跌幅已扩大至约 14.5%，公司市值较其上任前蒸发近60亿元。 2024年11月21日，海信家电发布公告称，公司原董事长代慧忠因达退职年龄并结合个人意愿而不再担任 海信家电董事长等职务，海信家电财务原负责人、总会计师高玉玲接任公司一号位——在家电行业相对 老派的格局下，1981年生人的高玉玲显得颇为年轻。 2025年半年报是财务出身的高玉玲担任公司董事长后交出的首份中期成绩单，其中既有传统主业的调整 阵痛、海外市场的逆势突围，也有资本运作的"锦上添花"。 只是这份看似平稳向好的业绩，似乎没能完全打动市场。 增长踩刹车 和过去几年的自己相比，2025年上半年的海信失去了高增长。 2025年上半年，海信家电营收微增1.44%至493.4亿元，净利润增长3.01%至20.77亿元，看似稳中有升， 实则已是增长动能明显减弱的发展瓶颈期——其营收增速降至自2020年以来的中报历史最低水平，而且 利润增速也滑落至近三年中报的谷底。 20 ...

Core Viewpoint - Temu is facing significant challenges in maintaining its competitive pricing strategy due to Amazon's price control mechanisms and internal management issues [1][4][5]. Group 1: Pricing and Competition - Following the tightening of tax exemption policies for Chinese small packages in the U.S., Temu paused its full-service operations and shifted to a local fulfillment model, aiming to introduce more U.S. brand sellers to enhance its pricing and logistics competitiveness [2][4]. - Temu's attempts to negotiate with U.S. sellers have been met with resistance, as sellers are required not to price their products lower than those on Amazon, which is a direct response to Amazon's price monitoring system [2][4]. - Amazon's price linkage mechanism can lead to the loss of the "Buy Box" for sellers if lower prices are detected on other platforms, creating a significant barrier for Temu's pricing strategy [4]. Group 2: Internal Management Challenges - Since mid-July, many Temu sellers have reported a lack of communication with their assigned buyers, indicating potential internal disruptions within the company [5][6]. - Temu is undergoing a large-scale adjustment of its buyer team, resulting in personnel shortages and increased difficulty in recruitment due to high turnover rates and work intensity [6]. - The restructuring has led to changes in how buyers are assigned, now focusing on product categories rather than sales models, which has caused imbalances in resource allocation and further complications for sellers [6]. Group 3: Supply Chain and Fulfillment - To stabilize its supply chain, Temu has preemptively shipped a significant amount of popular products to its U.S. warehouses before the cancellation of the T86 policy, ensuring a three-month inventory of full-service products [8]. - Since June, Temu has been increasing the proportion of full-service product promotions, aiming to fully restore its full-service operations by the end of July [8]. - The focus on full-service operations has led to decreased attention on non-full-service businesses and smaller sellers, exacerbating the issue of buyers becoming unresponsive [8].

Core Insights - The report outlines practical guidelines for Malaysian e-commerce businesses looking to expand into Southeast Asia by 2025, highlighting the region's growing digital economy and the advantages of geographical proximity and cultural similarities [1] Group 1: Logistics and Supply Chain - Three supply chain models are available for businesses expanding from Malaysia to Southeast Asia: 1. "Production + Manufacturing + Warehousing and Distribution" model, which covers the entire chain but has the highest risk and cost, suitable for established brands [2] 2. "Bulk Shipping + Warehousing and Distribution" model, which reduces delivery time but carries inventory fluctuation risks [2] 3. "Direct to Consumer" model, where products are shipped directly from Malaysia to consumers, minimizing initial investment risks [2] - Commercial logistics is preferred for most businesses due to its cost-effectiveness, providing better reliability than postal services while being cheaper than express delivery [2] Group 2: Consumer Insights - A survey of 1,200 consumers across six Southeast Asian countries revealed high acceptance of regional brands, with 68% of Filipino consumers considering Thai brands and 64% of Vietnamese consumers willing to try Thai products [3] - The top three categories for cross-border shopping are fashion accessories (68%), food and beverages (47%), and health and beauty (46%) [3] - Preferences vary by country, with Malaysian consumers favoring Korean and Japanese styles, while Singaporeans prefer mainstream brands [3] Group 3: Marketing and Outreach - 82% of Southeast Asian consumers purchase cross-border products through platforms like TikTok Shop, Lazada, and Shopee, prompting businesses to diversify their channels due to rising platform fees [4] - Social media and brand websites are crucial, with 51% of consumers shopping via social media and 39% directly from brand websites [4] - Localized marketing strategies are essential, as different countries have distinct social media usage patterns and promotional events [4] Group 4: Operational Details - Understanding varying "low-value tariff exemption thresholds" is critical for cost optimization, with Singapore at 400 SGD, Malaysia at 500 MYR, Indonesia at 3 USD, and Vietnam at 1 million VND [5] - Delivery times from Malaysia to major Southeast Asian capitals typically range from 3 to 8 working days, with specific times for Thailand (3-5 days) and the Philippines (4-8 days) [5] - Payment preferences differ significantly, with only 1% of Singaporean consumers using cash on delivery (COD), while 75% of Vietnamese and 70% of Indonesian consumers prefer COD [5] Group 5: Conclusion - The expansion from Malaysia to Southeast Asia leverages regional synergies to tap into new consumer markets, emphasizing the importance of localization and flexibility in logistics and operations [6] - As digital infrastructure improves, the barriers for cross-border e-commerce in Southeast Asia are lowering, presenting growth opportunities for Malaysian businesses by 2025 [6]

7月25日，由浙江省商务厅、金砖国家特殊经济区中国合作中心秘书处、杭州市商务局、钱塘区商务局指导，36氪、钱塘建设集团联合主办的2025「以"匠 心"至"世界"」出海大会将于杭州钱塘君澜大饭店盛大启幕。作为36氪全新打造的聚焦全球化与出海领域的IP盛会，大会设立主会场及分会场"投资金砖"-国 别合作对接会。大会主会场将分为"不确定中确定"和"在全球做生意"两大篇章，聚焦消费、科技、电商、金融、新能源等出海热门领域，涵盖10余主题演 讲、5场圆桌对话与East Forward 2025出海全球化创新名册发布环节，解码"产品 - 技术 - 生态"协同增长的确定性逻辑，为企业穿越全球化迷雾、构建可持续 出海能力提供可借鉴的全球化发展路径。 当日，敦煌网COO杨青青带来《协同共创：把出海做成共赢可持续的好生意》的主题分享。 我们并非做社交功能，而是想让各角色建立真正的关系，这通过社群来实现。社群能实现真实链接、建立真正信任，这正是社群经济的价值所在。 以下为杨青青演讲内容，经36氪整理编辑： 大家上午好！我是敦煌网的杨青青，很荣幸能有机会和大家交流。 当下是一个充满不确定性与剧烈变化的时代，今天我想和大家探讨：全球化 ...

Core Insights - The 2025 "Cultural Going Global" conference in Hangzhou focuses on the globalization and overseas expansion of Chinese products, emphasizing collaboration and sustainable development paths for businesses [1] - The roundtable discussion highlights the importance of cultural integration and localization in the overseas market, with industry leaders sharing insights on how to effectively present Chinese culture globally [4][5] Group 1: Cultural Export Trends - The cultural export market is transitioning from quantity to quality, with a focus on high-quality digital content such as short dramas and dynamic animations [7] - The trend towards "premiumization" and "IP development" is evident, with significant growth in the short drama sector, which is projected to reach a market size of $4.5 billion by 2025 [8] Group 2: Localization Challenges - The main challenge in localization is adapting cultural nuances behind language, requiring a combination of AI translation and human optimization to ensure cultural relevance [10] - Understanding local consumer preferences is crucial, as evidenced by the differing popularity of product designs in various markets, necessitating a "local-first" approach [11] Group 3: Balancing Cultural Integrity and Local Appeal - Maintaining the core values of Chinese culture while ensuring resonance with overseas audiences is essential, achieved through universal themes and localized storytelling [12] - The strategy involves keeping the narrative intact while adjusting the context to fit local cultural expectations, such as replacing specific cultural references with more relatable scenarios [12] Group 4: Future Outlook - The future of cultural export will see increased bilateral exchanges, with not only Chinese content going abroad but also foreign creators entering the Chinese market [14] - The potential for "cultural premium" in tangible products is expected to rise, driven by growing curiosity about Chinese culture among overseas consumers [14]

Core Viewpoint - The 2025 DEMO WORLD held in Shanghai highlighted the increasing globalization of Chinese enterprises, showcasing their strategies and experiences in expanding into international markets [2][4]. Group 1: Event Overview - The event gathered over 30 multinational companies, 50+ CVC institutions, and 112 technology enterprises, emphasizing the collaborative efforts in global market expansion [2]. - The "2025 China Enterprises Globalization New Forces 100" list was released, featuring companies that have rapidly initiated overseas operations [2][27]. Group 2: Trends in Globalization - Chinese enterprises are increasingly adopting regional layouts, localized operations, and digital empowerment as new trends in their globalization efforts [4][6]. - The importance of building local trust and outputting core capabilities is emphasized, moving beyond simple "going out" strategies [6][8]. Group 3: Challenges and Opportunities - The uncertainty in tariffs and trade policies presents challenges, but China's economy shows resilience and adaptability, with a focus on technology-driven growth [8][9]. - The energy sector faces a significant transformation, with companies needing to adapt to local markets and policies to succeed in overseas ventures [12]. Group 4: Insights from Industry Leaders - Leaders from various sectors shared insights on the importance of innovation and user experience in maintaining brand vitality during international expansion [13][19]. - The automotive industry is undergoing a deep restructuring, with a focus on local ecological construction and moving from price competition to technology trust [17][19]. Group 5: Key Findings from the 100 Strong List - The list includes 40 leading enterprises and 60 growing enterprises, with a significant portion having established overseas branches [27][30]. - The majority of companies are focusing on smart manufacturing and artificial intelligence, with North America, Europe, and Southeast Asia being primary markets for expansion [30][31]. Group 6: Future Directions - The event emphasized the need for collaboration and resource sharing among industry players to navigate the complexities of global markets [33][35]. - The Banglink platform will continue to facilitate connections and innovation demands, enhancing the precision of industry partnerships [33].