Inventory placed by Sabio delivered an attention-to-duration ratio as high as 3% above CTV averages for the same time frame. Sabio-placed inventory was also more likely to be seen in co-viewing situations than "premium" inventory, like hybrid SVOD/AVOD (+4%) and AVOD apps (+8%). "Attention and co-viewing are important metrics for advertisers to understand as they seek to maximize the impact of their CTV campaigns. We know that when viewers are engaged and attentive, ads perform better. By delivering high at ...