Electric models now account for more than 5% of new sales in India, up from 2.5% a year earlier, Chief Executive Officer India, one of the few growth hotspots for EVs as China and Europe slow down, is drawing global investment and competitive offerings that could push down costs faster. The arrival of Tesla Inc. and Vietnam’s Vinfast Competition is already eroding Tata’s dominance. In the first eight months of this year, Tata’s Live Events“It’s a good thing because that is what is creating excitement in th ...

Core Insights - The Indian women's cricket team achieved a historic victory by winning their first Women's World Cup, leading to increased brand interest and endorsement opportunities for players [1][2]. Brand Engagement - JioHotstar reported 185 million cumulative viewers for the Women's World Cup final, matching the viewership of the previous year's Men's T20 World Cup final, indicating a significant interest in women's cricket [2]. - Following the victory, endorsement fees for some players have surged by 80-100%, with brands actively seeking partnerships with star players like Smriti Mandhana and Harmanpreet Kaur [2][3]. - Talent managers are optimistic yet cautious about the sustainability of this interest, as the future of women's cricket viewership and brand engagement remains uncertain [3][6]. Market Dynamics - The sports sponsorship market in India surpassed ₹16,600 crore in 2024, with over 85% allocated to male cricketers, highlighting the disparity in brand endorsements between male and female athletes [5]. - The shift in dynamics is evident as brands are now reaching out to talent managers, a reversal from the previous norm where managers sought brands [4]. Long-term Potential - For women's cricket to maintain its newfound visibility and brand value, consistent viewership and a busy sports calendar are essential [12]. - The success of individual athletes like Smriti Mandhana and Jemimah Rodrigues could lead to increased brand value, but sustained investment and broadcasting opportunities in women's sports are crucial [11][12]. Global Context - Internationally, women's sports are gaining traction, with a Deloitte report projecting a value of $2.35 billion for women's elite sports in 2023, driven by basketball and football [13]. - The growth of sponsorships for elite female athletes in other countries suggests a potential for similar trends in India, contingent on increased visibility and investment in women's sports [14]. Challenges Ahead - Despite the recent success, the Indian sports landscape remains predominantly male-dominated, and achieving greater brand value for women athletes will require ongoing efforts and strategic partnerships [15].