Core Points - Build-A-Bear launched the "Play It Forward" initiative, donating one plush animal for each make-your-own plush sold, with a goal of donating up to 10,000 bears to children in need [1][2] - The initiative aligns with the International Day of Play, which promotes children's right to play and supports their overall well-being [2][3] - Build-A-Bear Foundation is partnering with First Book, committing over $80,000 to provide educational resources and books focused on health and wellness for children in need [3] Company Overview - Build-A-Bear, established in 1997, is a multi-generational brand that allows guests to create their own stuffed animals, fostering emotional connections with consumers [5] - The company reported consolidated total revenues of $496.0 million for fiscal 2024 [5] - Build-A-Bear Foundation has donated over $25 million and 2 million furry friends to charitable causes since its inception [6]