Core Insights - Alaska Airlines is enhancing its inflight dining experience by allowing Main Cabin guests on short-haul flights (between 670 and 774 miles) to pre-order its popular Signature Fruit & Cheese Platter starting June 4, 2025 [1][3][5] - The Signature Fruit & Cheese Platter has been a favorite for over a decade, featuring a selection of locally made cheeses and accompaniments, and accounts for nearly 40% of all fresh food sales [5][6] - Alaska Airlines is expanding its inflight dining options, offering more choices than any other U.S. carrier, including a new plant-based grain bowl for longer flights [6] Product Offerings - The Signature Fruit & Cheese Platter includes five pieces of cheese from Washington and Oregon, crackers, apple slices, grapes, and a chocolate truffle [5] - The new Jetsetter's Jam, featuring cashew butter and strawberry jam on croissant bread, is also available for pre-order [2] - For flights over 1,100 miles, Alaska Airlines offers up to five chef-curated dishes, including the plant-based grain bowl created with Evergreens™ [6] Customer Engagement - Alaska Airlines encourages guests to use its mobile app for pre-ordering meals, available from two weeks up to 20 hours before flights [8] - The airline is also introducing a First Class menu called Chef's (tray) Table, featuring innovative West Coast flavors designed by celebrated chefs [7] Company Overview - Alaska Airlines is part of Alaska Air Group, which includes Hawaiian Airlines and Horizon Air, and operates hubs in major cities across North America [9] - The airline is a member of the oneworld Alliance, allowing guests to earn and redeem miles for travel to over 1,000 destinations worldwide [9]

Core Insights - Alaska Airlines is launching a new First Class dining program called Chef's (tray) Table, featuring a menu curated by James Beard award-winning Chef Brady Ishiwata Williams from Seattle's Tomo restaurant [1][2][3] - The initiative aims to enhance the inflight dining experience by showcasing the diverse culinary culture of the West Coast through partnerships with top chefs [3][4] - The program will include a rotating series of chefs and seasonal menus, with Chef Brandon Jew also contributing to the initiative [3][4] Company Initiatives - The Chef's (tray) Table program is a response to the success of a previous collaboration with Chef Brandon Jew, indicating a strong demand for elevated onboard dining experiences [3] - Chef Brady Ishiwata Williams emphasizes the importance of local ingredients and cultural storytelling in his dishes, aligning with Alaska Airlines' commitment to quality and community [5] - The inaugural menu will feature dishes like Mochi Waffle & Fried Chicken and Klingemann Farms Glazed Short Rib, highlighting seasonal ingredients from the Pacific Northwest [6][12] Customer Experience - Alaska Airlines aims to provide a premium dining experience across all classes, with a focus on chef-curated cuisine [7] - The airline's pre-order program allows guests to choose from a variety of dishes, enhancing the overall inflight dining experience [10] - The new menu will be available exclusively in First Class on select routes starting June 5, 2025 [6][12]