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Tifo出圈,中超找到新“流量密码”
Hu Xiu· 2025-08-29 13:30
Group 1 - The core phenomenon observed is the decline of club parent companies' influence following the collapse of the real estate football bubble, leading to a rise in fan culture as the main theme of the Chinese Super League (CSL) [1] - The harsh survival environment has made clubs realize that fans are their primary source of support, with new professional stadiums enhancing fan experiences, contributing to the expansion of fan culture [2] Group 2 - Several encouraging attendance records have been set in recent matches, with Beijing Workers' Stadium reaching a peak of 62,291 attendees on July 19, and other stadiums also breaking their own records [3] - The average attendance for the 22 completed matches in the CSL stands at 25,457, placing it among the top ten leagues globally, significantly surpassing Japanese and Korean leagues [3] Group 3 - The emergence of Tifo culture in Chinese football is highlighted, with the largest Tifo in Chinese football history being displayed by Chengdu Rongcheng, symbolizing local fan expectations and pride [7][8] - Tifo, originating from Italian culture, represents the passionate support of fans and has evolved into a significant visual tool in football matches, enhancing the atmosphere and intimidating opposing teams [8][9] Group 4 - The history of Tifo in China began in 2000, with the first Tifo displayed by Shanghai Shenhua, marking the start of Tifo culture in domestic leagues [16] - Notable Tifo displays have occurred in various matches, showcasing the evolution and increasing complexity of Tifo designs, reflecting the deep connection between fans and their clubs [19][20][21] Group 5 - The cultural significance of Tifo and fan engagement is emphasized as potentially more valuable than competitive performance in the CSL, suggesting a need for city managers to adopt a more inclusive approach to promote football culture [28]