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名创优品(09896):25Q2业绩超预期,集团同店回正
Xinda Securities· 2025-08-22 15:24
Investment Rating - The investment rating for Miniso (9896.HK) is not explicitly stated in the provided documents, but the report indicates a positive outlook based on performance metrics and growth expectations. Core Insights - Miniso's H1 2025 performance exceeded expectations with revenue of CNY 9.393 billion, a year-on-year increase of 21.1%, and adjusted net profit of CNY 1.279 billion, up 3% [1] - In Q2 2025, the company achieved revenue of CNY 4.966 billion, a 23.1% increase, surpassing the previous guidance of 18-21% [1] - The adjusted operating profit for Q2 2025 was CNY 0.852 billion, reflecting an 8.5% increase, with an adjusted operating profit margin of 17.2% [1] Summary by Sections Financial Performance - For H1 2025, Miniso reported revenue of CNY 9.393 billion, with an adjusted operating profit of CNY 1.587 billion and an adjusted net profit of CNY 1.279 billion [1] - Q2 2025 revenue reached CNY 4.966 billion, with adjusted net profit at CNY 0.692 billion, marking a 10.6% increase year-on-year [1] - The adjusted net profit margin for Q2 2025 was 13.9%, down 1.6 percentage points year-on-year [1] Store Performance - Significant improvement in same-store sales was noted, with the Miniso brand achieving flat same-store sales, while revenue from the Miniso brand increased by 19.5% to CNY 4.563 billion in Q2 2025 [2] - The number of Miniso stores reached 7,612 by June 30, 2025, with 4,305 in mainland China and 3,307 overseas [2] Cost and Profitability - The gross margin for Q2 2025 was 44.3%, an increase of 0.4 percentage points year-on-year, attributed to higher overseas revenue contribution and improved margins from the Top Toy brand [3] - Sales and distribution expenses rose by 40.4% due to investments in direct stores and strategic overseas market expansion [3] Future Projections - Revenue projections for 2025-2027 are CNY 21.5 billion, CNY 25.5 billion, and CNY 29.6 billion, representing growth rates of 27%, 19%, and 16% respectively [4] - Expected net profit for 2025 is CNY 2.312 billion, reflecting a 12% decrease, followed by increases of 32% and 23% in subsequent years [4]