Nike Inc. (NYSE:NKE) is facing a trademark lawsuit that could complicate its marketing strategy ahead of the upcoming World Cup after allowing its Total 90 trademark registration to lapse in 2019.Check out the current price of NKE stock here. The sportswear giant has been drawn into a legal dispute over the iconic soccer line, which remains a key part of its World Cup plans, despite the trademark having since been acquired by a third party.Trademark DisputeThe trademark was registered in February 2022 by Hu ...

Core Viewpoint - The nostalgic Total 90 product line is crucial to Nike's strategy for the World Cup, but the company failed to renew the trademark rights for this line [1] Group 1 - The Total 90 product line is associated with a sense of nostalgia and is expected to play a significant role in Nike's marketing efforts during the World Cup [1] - The lack of renewed trademark rights may impact Nike's ability to leverage the Total 90 brand effectively in its World Cup campaigns [1]