Financial Data and Key Metrics Changes - The company reported a 17% year-over-year revenue growth in Q1 2025, exceeding the prior outlook of 13% [6][24] - Adjusted EBITDA for Q1 was $41.5 million, representing a 31% margin, an increase from 29% in the prior year [24][30] - Net income for Q1 was $8 million, or $0.05 per share, compared to a net loss of $1.3 million, or $0.01 per share, in Q1 2024 [30] Business Line Data and Key Metrics Changes - Optimization revenue increased by 24% to $64.8 million, driven by sectors such as financial services, retail, and travel [25][27] - Measurement revenue grew by 4% to $48.4 million, with social media revenue increasing by 15% [26][27] - Publisher revenue rose by 33% to $20.9 million, attributed to the adoption of new Publica products [28] Market Data and Key Metrics Changes - Revenue outside of The Americas increased by 18% to $42.7 million, representing 32% of total revenue [29] - The company achieved a net revenue retention (NRR) of 109%, up from 107% in the previous quarter [30] Company Strategy and Development Direction - The company is focusing on three priorities for its 2025 product roadmap: performance, reach, and innovation [8][22] - There is a strong emphasis on AI-backed technology and expanding partnerships across various platforms [7][11] - The company is investing in mid-market strategies, targeting performance-based marketers with streamlined solutions [14][68] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving double-digit profitable growth for both Q2 and the full year 2025 [8][32] - The current macroeconomic environment is influencing budget shifts from measurement to optimization, reflecting a focus on efficiency and ROI [84][85] - The company is optimistic about its growth in China, with ongoing alpha testing and a strong pipeline of global brands [99] Other Important Information - The company is expanding its reach in emerging markets and investing in automation to simplify product activation for mid-market clients [68][130] - The company has secured several new partnerships and renewals, enhancing its position in key verticals [20][21] Q&A Session Summary Question: Can you discuss advertiser demand in the current digital advertising market? - Management noted that the focus on performance is driving demand, with a 24% growth in optimization reflecting the value offered to brands [48] Question: Is the open web measurement business still an onboarding point for new clients? - Management indicated that there is softness in open web display, but social measurement growth is strong, with a shift in budgets towards optimization [51] Question: What are the expectations for second quarter growth by discipline? - Management anticipates double-digit growth in total advertiser revenue and optimization, with single-digit growth in measurement [56] Question: Can you elaborate on the mid-market strategy? - The mid-market strategy focuses on performance-based marketers, with investments in automation and a dedicated sales team to drive growth [68][130] Question: How is the market responding to pre-bid optimization tools? - The adoption rate for pre-bid social optimization is in line with expectations, with advertisers reporting improved performance and ROI [91] Question: What is the outlook for the company's growth in China? - The company is pleased with the interest and engagement in China, with plans to continue alpha testing and expanding its presence [99]

Financial Data and Key Metrics Changes - The company reported a 17% year-over-year revenue growth in Q1 2025, exceeding the prior outlook of 13% [5][24] - Adjusted EBITDA for Q1 was $41.5 million, with a margin of 31%, an increase from 29% in the prior year [6][29] - Net income for Q1 was $8 million, or $0.05 per share, compared to a net loss of $1.3 million, or $0.01 per share, in Q1 2024 [29] Business Line Data and Key Metrics Changes - Optimization revenue increased by 24% to $64.8 million, driven by verticals such as financial services, retail, and travel [25] - Measurement revenue grew by 4% to $48.4 million, with social media revenue increasing by 15% [26] - Publisher revenue rose by 33% to $20.9 million, attributed to the adoption of new Publica products [27] Market Data and Key Metrics Changes - Revenue outside of The Americas increased by 18% to $42.7 million, representing 32% of total revenue [28] - Social media accounted for 58% of measurement revenue and 21% of total revenue in Q1 [26] - Video revenue increased by 14%, driven by growth in social media [27] Company Strategy and Development Direction - The company is focusing on three priorities for its 2025 product roadmap: performance, reach, and innovation [7][22] - A strategic emphasis on AI-backed technology and partnerships is being leveraged to enhance product offerings and customer value [6][16] - The company is expanding its reach in mid-market segments and investing in automation to simplify product activation for these clients [14][70] Management's Comments on Operating Environment and Future Outlook - Management expects double-digit profitable growth in Q2 and for the full year 2025, raising the revenue outlook based on strong Q1 performance [33][34] - The current macroeconomic environment is being closely monitored, with a focus on customer feedback regarding brand spend and product value [31][87] - The company is optimistic about its growth trajectory, particularly in performance-oriented solutions amid a competitive digital advertising landscape [48][49] Other Important Information - The company is investing in growing media channels, including audio and gaming, with new partnerships and product launches [15][105] - The company has secured several new wins and renewals in key verticals, reinforcing its leadership in the luxury goods sector [20][21] Q&A Session Summary Question: Can you discuss advertiser demand in the current digital advertising market? - Management noted that the focus on performance-oriented solutions is driving demand, with a 24% growth in optimization reflecting the value offered to brands [48][49] Question: How is the open web measurement business performing? - There is softness in the open web display business, but social measurement growth remains strong at 15% [51][52] Question: What are the expectations for second quarter growth by discipline? - Anticipated double-digit growth in total advertiser revenue, with optimization growth expected to be below Q1 levels [56][58] Question: Can you elaborate on the mid-market strategy? - The mid-market strategy focuses on performance-based marketers, with investments in automation and a dedicated sales team to drive growth [70][132] Question: How is the company leveraging AI in its products? - AI is integral to the company's operations, enhancing product performance and driving measurable outcomes for customers [16][106]