Core Insights - Trip.com Group showcased its leadership in the travel industry at the World Travel Market 2025, focusing on digital transformation, personalization, and sustainability [1][8] - The motivations for travel have shifted from escape to connection, with a notable increase in interest for cultural and nature-based experiences [2][3] Evolving Travel Motivations - The company's report, "Why Travel?", indicates a 53% year-on-year increase in searches for cultural experiences and a 300% rise in searches for wellness-sport pairings [3] - Travellers are now more intentional, seeking authenticity and value, leading to longer stays and greater engagement with eco-certified accommodations [3][8] AI-Driven Personalisation and Support - Trip.com Group introduced Trip.Planner, a comprehensive travel planning hub that enhances user experience through itinerary creation and real-time updates [4][5] - The platform aims to empower travellers and partners by providing hyper-personalized travel solutions tailored to individual needs [5][6] Sustainability Initiatives - There is a growing interest in responsible travel, with 92% of travellers expressing interest in sustainability, yet less than 60% have acted on it [7][8] - The company emphasizes its role in bridging the gap between consumer awareness and action regarding sustainable travel choices [8] Company Overview - Trip.com Group is a leading global travel service provider, operating platforms like Trip.com, Ctrip, Skyscanner, and Qunar, and aims to facilitate informed and cost-effective travel bookings [9] - Founded in 1999 and publicly listed on NASDAQ and HKEX, the company is committed to creating a better travel experience for users worldwide [9]