Core Insights - The eighth China International Import Expo (CIIE) concluded on November 10, with Trip.com Group showcasing its innovative achievements and service ecosystem in the inbound tourism sector as the "official travel service partner" [2][3] - Trip.com received positive feedback from international attendees, highlighting its user-friendly interface and seamless payment process, which alleviated initial concerns about booking travel in China [2] - The platform's tailored services, such as "free half-day tours" and "AI itinerary planning," significantly enhance the travel experience for first-time visitors [2][3] Company Developments - Trip.com is leveraging AI technology and localized experiences to create a "warm bridge" connecting China with the world, facilitating easier and more confident exploration for international guests [4] - CEO Sun Jie announced that by 2025, the recovery rate of inbound tourism in China is expected to reach 123%, surpassing global and Asia-Pacific averages [4] - The company is focusing on content marketing to enhance inbound tourism experiences, moving away from traditional price competition [4] Service Innovations - Trip.com has improved its non-Chinese language service offerings by 72%, with real-time translation of hotel information into 26 languages, ensuring that small and medium-sized hotels can accommodate international guests without issues [4] - The AI itinerary assistant "Trip.Planner" integrates personalized data and real-time information to predict user interests, enabling one-click planning and booking [5] - The integrated platform TripGenie collaborates with partners to enhance service and marketing efficiency [5]

Core Insights - Trip.com Group showcased its leadership in the travel industry at the World Travel Market 2025, focusing on digital transformation, personalization, and sustainability [1][8] - The motivations for travel have shifted from escape to connection, with a notable increase in interest for cultural and nature-based experiences [2][3] Evolving Travel Motivations - The company's report, "Why Travel?", indicates a 53% year-on-year increase in searches for cultural experiences and a 300% rise in searches for wellness-sport pairings [3] - Travellers are now more intentional, seeking authenticity and value, leading to longer stays and greater engagement with eco-certified accommodations [3][8] AI-Driven Personalisation and Support - Trip.com Group introduced Trip.Planner, a comprehensive travel planning hub that enhances user experience through itinerary creation and real-time updates [4][5] - The platform aims to empower travellers and partners by providing hyper-personalized travel solutions tailored to individual needs [5][6] Sustainability Initiatives - There is a growing interest in responsible travel, with 92% of travellers expressing interest in sustainability, yet less than 60% have acted on it [7][8] - The company emphasizes its role in bridging the gap between consumer awareness and action regarding sustainable travel choices [8] Company Overview - Trip.com Group is a leading global travel service provider, operating platforms like Trip.com, Ctrip, Skyscanner, and Qunar, and aims to facilitate informed and cost-effective travel bookings [9] - Founded in 1999 and publicly listed on NASDAQ and HKEX, the company is committed to creating a better travel experience for users worldwide [9]