Core Insights - Verisk has sold Verisk Marketing Solutions (VMS) to ActiveProspect, reinforcing its focus on the global insurance industry and capital allocation discipline [1][3][4] Group 1: Transaction Overview - The sale of VMS aligns with Verisk's strategic focus on serving the global insurance industry and positions VMS for long-term growth and product development [3] - ActiveProspect acquired VMS to enhance its software platform with advanced data capabilities, particularly in Identity Resolution and Marketing Intelligence [4][5] Group 2: Company Profiles - Verisk is a leading strategic data analytics and technology partner for the global insurance industry, helping clients improve operational efficiency and make informed decisions on global risks [6] - ActiveProspect specializes in consent-based marketing, providing a platform that streamlines lead buying and selling while ensuring compliance with TCPA regulations [7]