Investment Rating - The report does not explicitly state an investment rating for the industry or specific companies within it. Core Insights - Delivery Hero's Baemin is launching a bundled offering with the OTT platform Tving, enhancing its value proposition into a broader lifestyle platform [3] - The Baemin Club, which includes unlimited free food delivery and grocery discount coupons, is being expanded to include Tving for an additional fee, positioning Baemin competitively against Coupang's Wow Membership [3] - Coupang Eats has seen significant growth, with monthly active users (MAUs) reaching 10.44 million in April 2025, up from 3.2 million a year ago, while Coupang Play reached 6.82 million MAUs [3] - By integrating Tving and pursuing further content and commerce partnerships, Baemin aims to create a compelling and cost-effective ecosystem for its subscribers [3] Summary by Sections Delivery Hero and Baemin - Baemin is set to roll out the Baemin Club-Tving bundle on June 2, allowing users to access Tving for an additional W3,500/month on top of the Baemin Club fee [3] - The Baemin Club was launched in September 2024 and already offers benefits like unlimited free food delivery and grocery discount coupons [3] Competitive Landscape - Coupang's Wow Membership, priced at W7,890/month, is gaining traction with bundled access to Coupang Play and Eats delivery, featuring exclusive content like HBO and Premier League [3] - The competitive dynamics are highlighted by the significant growth in Coupang Eats MAUs, indicating a strong market presence [3] Strategic Positioning - Baemin's strategy to integrate Tving and enhance its subscription model reflects a shift towards a more comprehensive lifestyle offering, aiming to attract and retain customers in a competitive market [3]