Group 1 - Paramount has secured a $7.7 billion deal to become the exclusive US broadcaster of UFC fights over seven years starting in 2026 [1][4] - All UFC events will be available on Paramount Plus subscriptions, with select events simulcast on CBS, shifting away from ESPN [2][3] - The deal is part of Paramount's strategy to enhance its live sports offerings amid increasing competition in the streaming market [2][4] Group 2 - UFC has become one of the most valuable sports properties, appealing to a younger, global audience that streaming services are targeting [2][4] - The agreement is seen as a significant win for UFC, providing greater exposure for its athletes and the sport itself [4] - Media companies are under pressure to secure live content to retain subscribers, and Paramount is betting on UFC to strengthen its position in the streaming landscape [4]

Skydance’s Paramount has landed the rights to show UFC fights in a seven-year, $7.7 billion deal with TKO Group https://t.co/sNKTHiw2AG ...