January 30, 2026 09:52 AM EST The Stock Price of Hoka and UGG Maker Deckers Outdoor Is Soaring Today. Here's Why FROM 23 minutes ago A shoemaker's stock is running to its highest point in months Friday. Deckers Outdoor (DECK) shares surged 11% in early trading after the parent company of Hoka running shoes and UGG boots reported better fiscal third quarter results than expected. Entering Friday's session, Deckers Outdoor stock had lost more than half of its value over the past 12 months. Justin Sulliv ...

Core Insights - Deckers Outdoor stock surged 11% after reporting better-than-expected fiscal third-quarter results, with earnings of $3.33 per share and revenue of $1.96 billion, both exceeding analyst estimates [1][1][1] - Sales for Hoka running shoes and UGG boots increased by 18% and 5% respectively compared to the same period last year [1][1][1] - The company raised its full fiscal year sales forecast to between $5.4 billion and $5.425 billion, and EPS to a range of $6.80 to $6.85, surpassing previous projections [1][1][1] Financial Performance - Deckers reported a significant recovery in stock price after a year of decline, with shares down 55% over the past 12 months but trading at $111, the highest level since September [1][1][1] - The company faced previous concerns regarding tariffs affecting margins and consumer demand, but the latest quarterly report indicates strong sales growth, alleviating some of these worries [1][1][1] Growth Potential - CEO Stefano Caroti highlighted the "meaningful untapped global opportunities for Hoka," indicating potential for continued sales growth both domestically and internationally [1][1][1] - The brand's effective marketplace management is expected to support its status as the fastest-growing brand within Deckers [1][1][1]

Core Insights - Deckers Outdoor Corporation (DECK) is recognized for its UGG boots, which have garnered a loyal customer base since their introduction [1] - The company is positioned to identify reasonably priced firms with consistent long-term growth potential, as well as small- and mid-cap companies that may experience significant growth [1] Company Analysis - The focus is on conducting thorough fundamental analysis of businesses, financials, and valuations to uncover investment opportunities [1] - The belief is that educated individuals can outperform the market by understanding basic accounting and financial principles [1]

Group 1: Market Reactions and Stock Performance - April's "Liberation Day" led to significant market volatility, creating opportunities for both bullish and bearish investors [1][2] - Deckers Outdoor Corp. (DECK) experienced a 20% decline due to tariff cost absorption, highlighting the impact of trade policies on specific companies [2] - Notable stock performances included Papa John's International Inc. (PZZA) up 29%, Coupang Inc. (CPNG) up 26%, and JBT Marel Corp. (JBTM) up 18% [7] Group 2: Tax Legislation and Economic Impact - The U.S. House of Representatives passed a comprehensive tax bill aimed at extending the 2017 tax cuts, which is expected to increase consumer demand [6] - Intuit Inc. (INTU) is recommended as a beneficiary of potential tax changes, regardless of Congressional actions [4] - Analysts predict a surge in revenues for Sezzle Inc. (SEZL) by 62% this year, benefiting from increased consumer spending [9] Group 3: Technology Sector Developments - The tech sector is poised for growth as regulations are expected to be relaxed, particularly benefiting chipmakers like Monolithic Power Systems Inc. (MPWR) which has seen a 20% increase [12] - Interactive Brokers Group Inc. (IBKR) is positioned to capitalize on the relaxation of tech regulations, offering a platform that integrates various trading assets [13][15] - The potential for growth in prediction markets and cryptocurrencies is highlighted as new areas of opportunity for Interactive Brokers [16] Group 4: Energy Sector Opportunities - The energy sector is set to benefit from accelerated permit approvals for fossil fuel production, with MPLX LP (MPLX) identified as a strong player in the natural gas pipeline industry [18][20] - MPLX is expected to see a 7% increase in revenues and profits this year, with a favorable risk-reward profile due to its conservative asset base [21] - The stock trades at a discount compared to competitors, offering a high dividend yield of 7.6% [21]