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彪马2025财年第二季度营收19.42亿欧元,中国直营业务同比增长20%
Cai Jing Wang· 2025-07-25 04:37
Group 1 - The core viewpoint of PUMA's Q2 and H1 2025 financial report highlights a global revenue of €1.942 billion, with a 9.2% year-on-year growth in direct sales and a 5.1% growth in footwear business [1][3] - In the Chinese market, PUMA's direct business grew by 20% year-on-year, and footwear business increased by 12%, indicating strong brand presence and strategic positioning [1][3] - PUMA continues to focus on a dual strategy of "sports" and "fashion" in China, emphasizing localized innovation to enhance products and services [1][3] Group 2 - PUMA introduced new products, including the PUMA H-STREET shoes and collaborations like the PUMA x BALENCIAGA series, showcasing its commitment to product innovation [1][2] - The company is expanding its retail presence in China, with the opening of the fourth SNEAKER BOX store in Guangzhou and the upgraded FIELD OF PLAY concept store in Chongqing [2] - PUMA launched new performance products, such as the Velocity NITRO4 running shoes and the All-Pro NITRO2 basketball shoes, incorporating advanced technologies to improve athletic performance [2]