Core Insights - Douglas Elliman Real Estate has launched Elliman Capital, an in-house mortgage platform aimed at simplifying the home financing process for both traditional and non-traditional borrowers [1][2] - The platform will initially be available in Florida, with plans for expansion to all states where Douglas Elliman operates [1][3] Company Overview - Douglas Elliman Inc. is one of the largest residential brokerage companies in the United States, with operations in multiple states including New York, Florida, California, and Texas [5] - The company is also involved in early-stage property technology solutions and offers various real estate services [5] Product Offering - Elliman Capital provides a wide range of loan products, including conventional loans, jumbo loans, construction loans, investment property financing, bridge loans, commercial lending, second home mortgages, FHA loans, VA loans, and USDA loans [2][4] - The platform is designed to cater to diverse borrower needs, including self-employed individuals, investors, and foreign nationals [2][3] Technology and Process - The new mortgage platform incorporates advanced technology to streamline the mortgage application and approval process, allowing agents to track loan progress and receive real-time updates [4][6] - This integration aims to enhance the overall client experience from property search to closing [4] Competitive Advantage - Douglas Elliman's established reputation for luxury service and market expertise positions Elliman Capital to become a significant player in the residential lending market [4] - The company leverages strong lender relationships to offer competitive rates and optimal terms for clients [6]