Core Insights - The winter ice and snow tourism season has commenced in Inner Mongolia, with various regions launching events to enhance their tourism brand and market competitiveness [1] - Despite rapid development in the ice and snow economy, challenges such as homogenized competition, weak industrial chains, and inadequate supporting services persist [1][2] - There is a need for regions to innovate and integrate local cultural elements into their ice and snow tourism offerings to create distinctive brands and improve visitor experiences [2] Group 1: Industry Challenges - Many ice and snow tourism destinations remain focused on basic activities like sightseeing and skiing, failing to meet tourists' demands for deeper experiences and cultural immersion [2] - The ice and snow economy often experiences seasonal fluctuations, with high activity in winter and low engagement in other seasons, indicating a need for diversification [2][3] - Insufficient transportation accessibility, lack of standardized services, and a shortage of professional talent are significant barriers to the growth of the ice and snow economy [3] Group 2: Strategic Recommendations - Regions should develop unique ice and snow tourism brands by combining ice and snow activities with local cultural elements, creating differentiated competitive advantages [2] - Expanding the industrial chain and reducing reliance on peak seasons can be achieved by introducing year-round projects such as indoor ice centers and VR experiences [2] - Improving service quality through infrastructure upgrades, standardized service protocols, and talent development is essential for enhancing the overall visitor experience [3]