文化兴则国家兴，文化强则民族强 当下的中国 文化认同不断深化 文化自信不断增强 文化建设不断深入 精神文明建设高质量发展 也为经济社会发展注入充沛动能 文明立世，文化兴邦 在习近平文化思想的引领下 东方古国，勇毅前行 走出了一条物质文明和精神文明 相协调的现代化新路 以文塑旅、以旅彰文 华夏大地，文旅深度融合发展 催生旅游新场景、打造经济新亮点 塑造城乡新形象、构筑精神新家园 展现着中国式现代化的新气象 2025年2月25日，游客们在哈尔滨冰雪大世界游玩（无人机照片）。近年来，黑龙江省大力发展特色文化旅游，凭借冰雪资源优势火爆出圈， 冰雪运动、冰雪文化、冰雪装备、冰雪旅游等"冰雪+"产业迎来发展高峰。冰雪文化和冰雪经济正成为高质量发展的新动能和对外开放的新纽 带，"冷"资源释放了"热"活力。 2025年8月23日，村民们在贵州"村超"球场演唱侗族大歌。当日，2025年首届"村超"全国赛总决赛在贵州榕江县"村超"球场举行。赛事期间同 时举办丰富多彩的民族歌舞展演、无人机表演、大型烟花秀，吸引数万观众现场观赛。近年来，贵州"村超""村BA"等草根赛事持续升温，巧 妙融合体育竞技、民族文化与文旅消费，打造"体育+" ...

Core Insights - The demand for domestic travel among residents has been consistently strong, with projections indicating 3.285 billion trips and total spending of 3.15 trillion yuan in the first half of 2025, setting a new record [2] Group 1: Tourism Development Achievements - The supply of high-quality tourism products has significantly increased, with 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions, bringing the total to 16,500, with county coverage reaching 97% [3] - The integration of tourism with other sectors has become a highlight, promoting "Tourism+" initiatives that combine tourism with agriculture, industry, and sports, thereby extending the industry chain and creating new growth points [3] - The enhancement of technological features in tourism products is evident, with the development of smart tourism solutions and the introduction of AI robots and exoskeleton devices in scenic areas to improve visitor experiences [4] Group 2: Upcoming Travel Trends - With the Mid-Autumn Festival and National Day approaching, a surge in travel is expected, particularly in popular cities such as Shanghai, Chengdu, and Beijing, with outbound tourism to countries like Japan and South Korea anticipated to increase significantly [5] - Despite the growth in the tourism sector, challenges remain, including the mismanagement of resources and ineffective tourism projects, prompting the Ministry of Culture and Tourism to take corrective actions [5]

Investment Rating - The industry investment rating is maintained at "Overweight" [2] Core Insights - The ice and snow economy is rapidly emerging as a significant new economic sector, transitioning from a niche market focused on ice and snow sports to a large industrial system encompassing ice and snow tourism, equipment manufacturing, and cultural activities. This sector is expected to reach a scale of over 1 trillion yuan by 2025, driven by rising consumer demand and strong policy support [12][14][35]. Summary by Sections 1. Ice and Snow Economy Overview - The ice and snow industry encompasses a complete ecosystem from resource development and equipment manufacturing to service operations and consumer activities, indicating a robust industrial chain [13]. - The market size of China's ice and snow industry reached 980 billion yuan in 2024, with a year-on-year growth of 10.8%, and is projected to exceed 1 trillion yuan in 2025 [14]. 2. Growth Drivers of the Ice and Snow Economy - Government policies and major events are key drivers of growth, with the State Council aiming for the ice and snow economy to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [35]. - The hosting of major events like the Winter Olympics has significantly boosted public interest and participation in ice and snow sports, enhancing the overall industry [40][41]. 3. Case Study: Harbin's Ice and Snow Tourism - Harbin has emerged as a top destination for ice and snow tourism, receiving 1.79 billion visitors in 2024, with total tourism revenue reaching 231.42 billion yuan, marking significant year-on-year growth [51]. - The local government has implemented various policies to support the ice and snow economy, aiming for the total output value of the ice and snow industry in Heilongjiang to exceed 300 billion yuan by 2025 [55]. 4. Investment Recommendations - The report suggests focusing on companies across the entire ice and snow industry chain, including upstream equipment manufacturers, midstream service providers, and downstream consumer platforms, as the sector is expected to see substantial growth opportunities [6][4].

白皮书说，新疆积极促进公共文化服务标准化、均等化，推动优质文化资源直达基层，充分保障人民文 化权益，有效改善人民生活品质。 新华社北京9月19日电 国务院新闻办公室19日发布的《新时代党的治疆方略的成功实践》白皮书说，新 疆文化发展成效显著。 白皮书介绍，新疆坚持保护第一、合理利用和最小干预原则，全面提升文化遗产保护传承水平。新疆把 创作生产优秀作品作为文艺工作中心环节，改进文艺创作生产服务、引导、组织工作机制，形成文艺精 品不断涌现的良好局面。 同时，新疆推动文化和旅游深度融合发展，集中力量打造冰雪旅游等旅游品牌，旅游产品业态持续丰 富。 [ 责编：袁晴 ] ...

Core Viewpoint - The article emphasizes the transformation of ecological advantages into economic benefits in Heilongjiang, highlighting the importance of political supervision in promoting green development and the ice and snow economy [3][16]. Group 1: Political Supervision and Green Development - Heilongjiang's political supervision focuses on implementing major decisions from the central government, particularly in ecological protection and green development [3][6]. - The concept of "green water and lush mountains are invaluable assets" and "ice and snow are also golden mountains" is being integrated into local governance and development strategies [3][5]. - The provincial government is committed to ecological revitalization and green development, with political supervision being a key mechanism to ensure these goals are met [3][6][16]. Group 2: Ice and Snow Economy Growth - The ice and snow economy in Heilongjiang is becoming a new growth point, with the province expecting to exceed 266 billion yuan in total economic scale from this sector in 2024 [13]. - The number of domestic and international tourists visiting during the ice and snow season has significantly increased, with a reported 1.35 billion visitors and a 30.7% increase in spending [9][10]. - The province is leveraging its winter tourism potential, transforming what was once seen as a disadvantage into a competitive advantage [9][10]. Group 3: Ecological Protection and Economic Transition - The transition from logging to ecological protection has revitalized the forestry sector, with a reported forest coverage rate of 83.8% in Yichun, significantly above the national average [7][8]. - Local initiatives, such as the establishment of the Red Pine Protection Fund, are being monitored to ensure effective use of resources for ecological restoration [7][8]. - The integration of ecological protection with economic development is being emphasized, with local governments balancing production, living standards, and ecological sustainability [6][7].

Core Viewpoint - The tourism industry in China is entering a rapid development phase, becoming the largest domestic tourism market globally and a major source and destination for international tourism. The "14th Five-Year Plan" period is crucial for enhancing the modern tourism system and building a strong tourism nation, with a focus on cultivating new quality productivity as a key driver for tourism development [1] Group 1: Significance of Cultivating New Quality Productivity in Tourism - The tourism industry, as a significant area for consumption upgrade, can effectively promote domestic demand growth through quality enhancement and expansion [2] - As a labor-intensive industry, improving quality and efficiency can help stabilize employment [2] - The tourism sector plays a vital role in ecological civilization construction, with its innovative development contributing positively to green industry [2] - The dual role of tourists as both demand subjects and components of tourism products creates a close interaction among laborers, materials, and objects in the tourism industry [2] Group 2: Relationship Between New Quality Productivity and Production Relations - High-quality development in tourism is essentially a manifestation of new quality productivity within the sector, driven by the widespread application of digital and intelligent technologies [3] - The promotion of new technologies and models requires systematic adjustments in the entire tourism industry chain's production relations [3] - Constructing production relations that adapt to new quality productivity in tourism is a core issue for promoting high-quality industry development [3] Group 3: Key Breakthrough Directions for New Quality Productivity in Tourism - Strengthening inter-departmental collaboration to overcome barriers in tourism industry integration is essential [4] - Establishing a feedback mechanism that connects technology-driven supply innovation with tourism demand is crucial for deep interaction between new quality productivity and new consumption [4][5] - Encouraging the integration of technology with services and consumption to enhance the overall value chain in tourism [5] - Fostering strategic emerging industries in tourism through independent innovation and addressing technological bottlenecks in key areas [5][6] Group 4: New Empowerment System for Industry Integration and Innovation - A collaborative approach led by cultural and tourism departments, along with other relevant ministries, is necessary to address issues like non-unified standards and data interoperability [6] - Establishing effective channels connecting R&D and market demands, and creating tourism technology innovation centers in key cities is vital [6] - Implementing a "prudent inclusivity" regulatory approach for emerging tourism business models and establishing a dynamic negative list system for new technology applications [6]

Group 1: Event Overview - The 2025 Entrepreneurs Sun Island Annual Conference is held in Harbin from August 2 to 4, focusing on "New Quality Productivity: New Manufacturing, New Consumption, New Ecology" [9] - An important activity of the conference is the forum on "Ice and Snow Empowering Development of Cultural Tourism" which aims to discuss high-quality development in the ice and snow economy and cultural tourism [1][3] Group 2: Industry Insights - The ice and snow economy is emerging as a new economic growth point, with the scale of China's ice and snow industry expected to exceed 1 trillion yuan by 2025 [3] - The successful hosting of the 9th Asian Winter Games in February has sparked a new wave of interest in the ice and snow economy across the country [3] - The integration of culture and tourism is crucial for enhancing the quality of life and meeting the diverse needs of consumers [5][6] Group 3: Regional Development - Harbin is leveraging its ecological foundation, historical depth, and regional characteristics to enhance cultural empowerment and tourism development [2] - Heilongjiang Province is actively developing summer and winter tourism, focusing on a full spectrum of cultural tourism products and improving service quality [2] Group 4: Technological Integration - The integration of technology in the cultural tourism sector is creating new products and enhancing consumer experiences, with companies exploring virtual reality and immersive experiences [7][8] - Experts emphasize the importance of storytelling, effective communication, and practical implementation in the cultural tourism industry [8]

Core Insights - Chengdu's cultural tourism industry is experiencing significant growth, with over 160 million visitors in the first half of the year, including 984,000 international tourists, marking a 51.5% year-on-year increase [1] - The city is focusing on enhancing its cultural tourism brand, "Park City, Happy Chengdu," by promoting the exploration and development of ancient Shu civilization and various cultural heritages [1] Group 1 - Chengdu hosted over 14,000 commercial performances, generating a comprehensive consumption of 3.15 billion yuan from "performance ticket roots" [1] - The city aims to create world-class tourist attractions, including the Qingcheng Mountain-Dujiangyan area and the Giant Panda Breeding Research Base, while improving the international tourism quality of other sites [1][2] Group 2 - Chengdu is optimizing its tourism development by leveraging the unique cultural resources of various districts, aiming to build a modern international cultural tourism core area [2] - The city is promoting the integration of cultural tourism with other industries, adapting to new trends and tourist demands, and developing diverse tourism formats such as red tourism, low-altitude tourism, and ice and snow tourism [2]

Group 1: Tourism Industry Overview - Morocco's tourism sector plays a crucial role in the country's economic development, contributing approximately 7% to the GDP [1] - The country is projected to welcome 17.4 million inbound tourists in 2024, marking a 20% increase year-on-year, and achieving its target two years ahead of schedule [1] - Tourism revenue reached a record high of €9.2 billion, reflecting a 10% year-on-year growth [1] Group 2: Tourism Resources and Attractions - Morocco boasts diverse natural landscapes, including coastal areas, mountains, and deserts, which attract a wide range of tourists [1] - The cultural fusion of Berber and Arab influences is evident in historical cities like Marrakech and Fez, enhancing the country's appeal [1] Group 3: Innovative Tourism Products - The country is focusing on innovative tourism offerings, with snow tourism and sustainable tourism emerging as new highlights [2] - The government is promoting eco-friendly tourism projects, such as Berber village experiences, which provide unique cultural insights while creating job opportunities for locals [2] Group 4: Infrastructure Development and Future Goals - Morocco is preparing for the 2030 FIFA World Cup, aiming to increase its tourist reception capacity to 26 million visitors [2] - Infrastructure upgrades are underway, including expansions of stadiums, high-speed rail, airports, and hotels [2] Group 5: Chinese Tourist Market - Since the implementation of visa-free entry for Chinese citizens in 2016, the number of Chinese tourists has surged from 20,000 to a record 180,000 [3] - In 2024, the number of Chinese visitors is expected to grow by approximately 78%, making China one of the fastest-growing source markets for Moroccan tourism [3]

Group 1 - The domestic tourism market is heating up ahead of the Dragon Boat Festival, driven by the expansion of visa-free transit policies and optimized "buy and refund" services for overseas travelers [1] - Heilongjiang province has seen a significant increase in inbound tourists, with 696,000 visitors and spending of 7.78 billion RMB from January to April, representing year-on-year growth of 107.3% and 120.6% respectively [4] - The border tourism and trade activities in Yunnan's Xishuangbanna are also thriving, with nearly 1.2 million inbound and outbound travelers recorded by May 18, marking a 9% year-on-year increase and a historical high since the station's establishment [7] Group 2 - The outdoor tourism experience at Qixing Mountain in Hunan is gaining popularity among inbound tourists, with an average of over 3,000 visitors per day since late May, of which 21.8% are international travelers [10] - The unique outdoor activities, such as the "cliff flying" experience and glass viewing platforms, are attracting more inbound tourists, indicating a shift from traditional sightseeing to immersive travel experiences [10]