记者实地走访发现，火热的数据也反映在滑雪度假区内：滑雪爱好者络绎不绝，景区周边的酒店、饭店随之客流爆满，一房难 求。 同时，冰钓、冰上漂流等一批丰富旅游体验的新业态旅游项目也如雨后春笋，不断涌现。 21世纪经济报道记者李金萍 吉林省抚松县报道 冰雪运动正在成为全民参与的新兴消费热点。 2026年春节期间，21世纪经济报道记者走进吉林省抚松县，这座以长白山为核心旅游地标的北方冰雪小城，拥有两大雪场，分 别是长白山万达滑雪度假区和长白山华美胜地。 小城常住人口仅为20万人，却在春节期间接待游客37.82万人次，相当于当地常住人口接近两倍的数量，同比增长34.46%。 "这次体验完全超出了我的预期！"2月23日，在长白山华美胜地，来自广州的滑雪爱好者Christy兴奋地告诉21世纪经济报道记 者。她说，此前一直想学习滑雪，却担心新手入门难度高，没想到在这次度假中，经过两节课的专业指导，已经熟练掌握了单 板落叶飘的全部技巧，"这种快速解锁新技能的感觉特别好"。 抚松县官方公众号"抚松发布"披露数据显示，2026年春节期间，抚松县冰雪旅游市场迎来"开门红"。全县共实现旅游总收入3.4 亿元，同比增长42.15%。同程旅 ...

本报讯 （记者 倪晓颖） 从青海省文化和旅游厅传来的最新消息——春节假期，全省接待游客316.07万 人次，旅游总花费42.06亿元。共发放文旅消费券101.2万元，直接拉动消费415.3万元，间接带动消费 2900万元。实现文旅消费升温、服务品质升级、市场秩序井然的良好局面，充分展现了青海打造国际生 态旅游目的地的强劲动能。 春节假期，全省文旅市场供需两旺，核心景区表现亮眼。冰雪生态游、非遗民俗游、高原户外游成为三 大核心主题，游客出游意愿强烈，全省文旅消费呈现"线上线下联动、核心景区带动、关联产业拉动"的 多元格局。冰雪旅游引爆热潮，成为春节假期的一大亮点。青海湖景区凭借蓝冰奇观持续火爆，打造冰 湖映雪山、蓝冰冰堆等网红打卡点，冰上体验、生态观赏等产品深受游客青睐，春节假期接待游客超6 万人次。海北藏族自治州门源回族自治县岗什卡雪峰凭借"人生第一座雪山"的品牌影响力，成为高原冬 季户外游"顶流"，春节假期共接待游客8.1万人次。 全省各地积极组织开展公共文化服务、惠民文艺演出、非遗传承实践、文化娱乐体验、旅游休闲消费、 文博展览展出等七大板块554项主题活动，不断丰富群众及游客节日文化生活，营造喜庆、祥和 ...

Core Insights - The cultural and tourism market in Changchun has seen a vibrant resurgence during the Spring Festival, driven by a series of activities that integrate ice and snow resources with folk culture and modern experiences, resulting in a significant increase in both visitor numbers and spending [1] Group 1: Visitor Statistics - In 2026, Changchun is expected to receive 19.92 million domestic tourists during the Spring Festival, with total spending reaching 19.348 billion yuan [1] - On the sixth day of the Lunar New Year, the Changchun Animal and Plant Park welcomed 15,000 visitors, marking a year-on-year increase of 316.67% [4] - The total number of visitors to museums during the Spring Festival reached 62,600, indicating a growing interest in cultural heritage [3] Group 2: Cultural Activities - Various cultural performances, including traditional Northeast Yangge dance and modern interpretations, have engaged the community and attracted tourists, enhancing the festive atmosphere [2] - Activities such as calligraphy, traditional crafts, and interactive performances have been organized to bring cultural heritage closer to the public, fostering community participation [3] - The integration of folk culture into commercial spaces, such as free tastings and interactive events, has significantly boosted foot traffic and consumer engagement in historical districts [4] Group 3: Economic Impact - The combination of cultural activities and tourism has led to a robust increase in consumer spending, with local businesses benefiting from the influx of visitors [5] - The emphasis on community involvement in cultural events has not only enriched the festive experience but also contributed to the high-quality development of the tourism economy [5]

文化活动添年味，欢喜过年氛围浓。非遗活动亮点纷呈，"非遗贺新春·寻味中国年"主题活动好戏连 台，多地非遗展演、庙会热闹登场。文艺演出广受欢迎，"戏聚京津冀·新春演出季"、陕西"西安天天有 秦腔"、黑龙江齐齐哈尔"冰雪齐缘艺梅香"冰雪演出季等丰富群众节日生活。 人民日报北京2月24日电 文化和旅游部数据中心测算，春节假期9天，全国国内出游5.96亿人次，较2025 年春节假期8天增加0.95亿人次；国内出游总花费8034.83亿元，较2025年春节假期8天增加1264.81亿 元，游客人数和花费均创历史新高。 《人民日报》（2026年02月25日 第 07 版） 责编：李芳、李雪钦 惠民措施激活力，文旅消费开门红。2026年全国春节文化和旅游消费月活动火热开展，各地集中发放消 费券、专项补贴等，文旅市场供需两旺。福建推出4300余场文旅消费活动、560余项优惠政策，湖南通 过发放消费券、景区门票优惠、艺术惠民演出等开展促消费活动3000余场，重庆推出1300余场文旅活 动、发放5000万元出行补贴。 文旅融合加百业，产业升级焕新彩。科技赋能场景创新，福建泉州非遗灯会上线超2000盏非遗花灯，以 数字光影技术打造 ...

Core Viewpoint - The article highlights the importance of the winter ice and snow tourism market in Harbin, Heilongjiang Province, emphasizing the collaborative efforts of local authorities to enhance the tourism experience and ensure visitor safety during the peak season [2][5]. Group 1: Tourism Development - The winter ice and snow tourism market is a key focus for local supervisory bodies, with a joint inspection team monitoring the environment and services provided to tourists [2][3]. - The Central Street in Harbin, a major tourist attraction, saw a significant increase in visitor numbers, with 5.25 million visitors recorded over eight days during the Spring Festival, representing a 66% increase compared to the previous year [3][5]. - The tourism industry has shifted towards smaller, high-quality group tours, reflecting changing consumer preferences [2][3]. Group 2: Visitor Experience and Services - Local authorities have implemented various measures to enhance visitor comfort, including the introduction of "warm heart" service stations and upgraded facilities to cope with cold weather [4][5]. - The distribution of cultural tourism consumption vouchers has been a successful initiative, providing discounts and incentives that have positively impacted visitor spending and satisfaction [5][6]. - The article notes that the tourism market in Heilongjiang has shown strong vitality, with both visitor numbers and spending increasing during the Spring Festival period [5][6]. Group 3: Community and Workforce Engagement - The article emphasizes the role of local workers, including sanitation staff and volunteers, in maintaining a clean and welcoming environment for tourists, showcasing the community's dedication to service [6][8]. - The collaborative efforts of various stakeholders, including government bodies and local businesses, have contributed to the successful promotion of Harbin as a winter tourism destination [7][8].

Core Insights - The tourism market in Menyuan County is experiencing strong growth during the Spring Festival holiday, with a total of 91,276 visitors and a tourism revenue of 27.02 million yuan from February 15 to 23 [1] Group 1: Tourism Performance - Menyuan County's scenic spots received a total of 87,176 visitors, with the Gangshika Snow Peak scenic area attracting 81,157 visitors, indicating a successful conversion of "cold resources" into "hot economy" [1] - Ice and snow tourism has emerged as a core driver for economic growth in the region, with the Qilian Mountain·Gangshika outdoor sports destination becoming a popular winter tourism spot [1] Group 2: Market Dynamics - The tourism market is showing signs of recovery in related sectors such as dining, accommodation, transportation, and retail, with a significant multiplier effect on cultural and tourism consumption [1] - A total of 5 major categories, 11 key items, and 21 sub-items of cultural and tourism activities were carefully planned and implemented, covering various fields including culture, sports, tourism, and folklore, alongside online interactive projects [1]

Group 1 - The core viewpoint of the articles highlights the significant increase in tourist numbers in Heilongjiang Province during the 2026 Spring Festival, with a total of 30.09 million visitors, representing a year-on-year growth of 14.6% [1] - Out of the total visitors, 8.416 million were from outside the province, accounting for 28.0% of the total, with a year-on-year increase of 15.4% [1] - The number of in-province tourists reached 21.678 million, making up 72.0% of the total, with a year-on-year growth of 14.3% [1] Group 2 - In Harbin, the capital city of Heilongjiang, a total of 13.663 million tourists were received during the Spring Festival, marking a year-on-year increase of 12.4% [3] - The city welcomed 5.014 million visitors from outside the province, which constituted 36.7% of the total, along with 106,000 inbound tourists [3] - Key attractions in Harbin showed remarkable performance, with the Ice and Snow World receiving 359,800 visitors, and a single-day record of over 120,000 visitors on the third day of the festival; Central Street saw 1.56 million visitors, a year-on-year increase of 65.49%, while the Zhonghua Baroque Historical and Cultural Block received 620,000 visitors, up 57.64% year-on-year [3]

Core Insights - The article highlights the transformation of Chengde's tourism industry, focusing on the integration of ice and snow activities with hot spring experiences to create a year-round tourism model [1][8]. Group 1: Ice and Snow Tourism Development - The 2025-2026 Chengde Ice and Hot Spring Tourism Season aims to provide a winter cultural and tourism feast, promoting a shift from seasonal to year-round tourism [1]. - Chengde is enhancing its ice and snow industry by upgrading facilities, such as the Jinshanling Galaxy Ski Resort, which features over 30 kilometers of ski trails and is capable of hosting international events [4]. - The ice and snow tourism boom has led to increased visitor numbers, with the Jinshanling Ski Resort receiving over 27,000 visitors this season, a 20% increase year-on-year, and creating job opportunities for over 200 local residents [6]. Group 2: Hot Spring Industry Expansion - Chengde is leveraging its hot spring resources, particularly the unique qualities of the Longhua Qijia hot springs, to develop a comprehensive wellness tourism model that includes accommodation, dining, and health services [7]. - The "Royal Summer Resort · Hot River Hot Spring City" brand is being promoted, with initiatives to integrate hot springs with ice and snow activities, enhancing the overall tourist experience [7]. - Local businesses, such as the "Yikeju" hot spring homestay, have seen significant profit increases, with occupancy rates reaching over 90% during peak seasons [7]. Group 3: Cultural Integration and Promotion - Chengde is integrating intangible cultural heritage, such as Manchu paper-cutting and traditional crafts, into its winter tourism offerings, enhancing the cultural appeal of the region [8]. - The city is implementing strategies to promote cultural tourism, transitioning from a single-activity focus to a multi-faceted approach that includes seasonal events and local traditions [8][9]. - Efforts to enhance brand visibility include inviting foreign social media creators as tourism ambassadors and hosting international cultural exchange activities, broadening Chengde's tourism reach [9].

Core Insights - The article highlights the transformation of the Xinjiang Production and Construction Corps (兵团) into a preferred destination for "off-peak travel" during the Spring Festival, leveraging its unique winter resources and cultural experiences [6][12]. Group 1: Tourism Trends - Increasing numbers of tourists are opting for the tranquil environments of the Corps' various sites instead of crowded popular attractions during the Spring Festival [6]. - The opening of the Uwei Expressway has significantly improved access, allowing visitors from Urumqi to reach destinations like Swan Bay in just 3.5 hours, enhancing the appeal of these locations [10]. Group 2: Winter Sports and Activities - The Jianshan Ski Resort in the Eighth Division has seen a substantial increase in visitor numbers, particularly among young people, due to the introduction of efficient chairlift systems that reduce wait times [7]. - New ice floating activities introduced in the Tenth Division have become popular among tourists, with safety measures in place to ensure a secure experience [7]. Group 3: Cultural and Agricultural Experiences - The Twelfth Division offers a vibrant agricultural experience with strawberry picking and other fresh produce available for visitors, creating a warm and inviting atmosphere [11]. - Cultural events such as the "Happy New Year" series in the Second Division feature traditional performances and local crafts, enriching the visitor experience [11]. Group 4: Extended Winter Season - The Tenth Division's Ice and Snow Cultural Tourism Festival will continue until March 3, allowing visitors to enjoy the winter attractions while avoiding peak booking times [8]. - The ongoing popularity of winter tourism is contributing to an enhanced sense of experience and satisfaction among visitors [8].

Group 1 - The article highlights the popularity of alternative holiday experiences in Wuhan during the Spring Festival, with many citizens and tourists opting for "micro-vacations" around the city instead of traditional tourist spots [1] - The opening of the Ganlu Mountain International Ski Resort in Huangpi District, featuring six ski slopes and various entertainment facilities, has attracted many families, enhancing the festive atmosphere [1] - The integration of diverse cultural and tourism consumption scenarios has effectively met the varied needs of consumers and stimulated spending potential in the region [2] Group 2 - During the period from February 15 to 21, the retail and catering sectors in Hubei achieved a total transaction volume of 30.55 billion yuan, reflecting an 11.57% increase compared to the same period in 2025 [2] - The Hubei government issued nearly 600 million yuan in consumer subsidies starting January 24, which led to a boost in consumption across various sectors, amounting to 31.55 billion yuan [2] - The Hubei Provincial Department of Commerce aims to expand the supply of quality goods and services, fostering more immersive and experiential consumption scenarios to enhance the festive shopping atmosphere [2]