Core Insights - The article emphasizes the importance of creating engaging and educational financial content that resonates with everyday investors [1] Group 1: Content Creation - The company specializes in producing written content across various formats, including articles, blogs, emails, and social media, aimed at financial advisors and investment firms [1] - There is a focus on thematic investing, market events, and client education, with an aim to make financial data accessible and relevant [1] - The use of empirical data and charts is highlighted as a method to create evidence-based narratives that effectively communicate financial concepts [1] Group 2: Market Analysis - The company expresses enthusiasm for analyzing stock market sectors, ETFs, economic data, and broad market conditions [1] - Macro drivers of asset classes such as stocks, bonds, commodities, currencies, and cryptocurrencies are identified as key areas of interest [1] - The content produced is designed to be "snackable," catering to various audiences while maintaining educational value [1]

Core Insights - The article provides a detailed overview of net flows across various ETF asset classes, highlighting significant trends in investor behavior and asset allocation [1]. Summary by Category Net Flows - Total net flows across all ETFs amounted to $4,155.14 million, indicating a slight increase in overall investment [1]. - The largest inflow was observed in International Equity with $1,956.67 million, suggesting strong investor interest in this segment [1]. - US Fixed Income also saw a notable inflow of $1,236.41 million, reflecting a preference for fixed income securities [1]. Asset Class Performance - Alternatives and Currency categories experienced positive net flows of $32.94 million and $393.98 million, respectively, indicating a stable interest in these asset classes [1]. - Conversely, Commodities ETFs faced significant outflows of $368.89 million, highlighting a potential shift away from commodity investments [1]. - Leveraged ETFs reported outflows of $178.32 million, suggesting a decrease in investor appetite for high-risk strategies [1]. AUM (Assets Under Management) - The total AUM across all ETFs reached $13,178,595.87 million, with US Equity representing the largest share at $8,079,050.47 million [1]. - International Equity had an AUM of $2,183,472.03 million, indicating its substantial market presence despite the inflows [1]. - The AUM for Commodities ETFs stood at $286,804.08 million, which, despite the outflows, remains a significant portion of the market [1].

Market Trends & Performance - International stocks and ETFs are outperforming the US stock market [1][2] - The MSCI All Country World ex USA Index is up approximately 30% year-to-date, marking its widest outperformance against broad US indexes in 16 years [3] - US dollar weakness, declining about 9% this year, boosts returns of foreign indexes in dollar terms [3] - International stocks are attractively valued after 10-15 years of underperformance versus US stocks [3] ETF Analysis & Diversification - Diversification and better valuation are reasons to consider international stock ETFs [5] - VXUS, a Vanguard ETF, holds 8,700 developed and emerging market stocks excluding the US, with a 005% expense ratio and $111 billion in assets [6] - IVLU, an iShares ETF, focuses on value characteristics, holding 343 large and mid-cap developed excluding US stocks, with a 030% expense ratio and $8 billion in assets [9] - Gwell, a Cambria ETF, is actively managed, focusing on the cheapest countries in the world with a concentrated portfolio of 113 stocks, a 066% expense ratio and $353 million in assets [10][11] Sector & Country Allocation - International stock ETFs offer more diversification to sectors beyond technology, such as financials and industrials [8] - Top countries in VXUS include Japan, China, UK, Canada, and Taiwan [9] - Japan receives approximately 30% weight in IVLU [9] Comparative Performance - Gwell is up about 47% year-to-date, IVLU is up about 37%, and VXUS is up about 30%, compared to the S&P 500 index which is up about 17% year-to-date [13]

ETF Market Overview - ETF flows are over $980 billion year to date [1] - The industry is tracking moves above and below the 30-day moving averages for popular index funds like SPY and QQQ [1] Top ETF Inflows - Top inflow this week was the IBIT, the Eyesshares Bitcoin ETF [1] - Followed by the VXUS, the Vanguard Total International ETF, which holds stocks outside of the US [1] - Also the DIA, the Spider Dow Jones ETF [1] Crypto ETF Analysis - Hashtex advocates for its NASDAQ crypto index ETF (NCIQ) for diversified crypto exposure [2] - NCIQ aims to represent the crypto market as a whole, including Bitcoin, Ether, Solana, XRP, and other assets [2] - Index investing in crypto is considered a significant trend due to the difficulty in picking individual winners [2] - Since its expansion in September, NCIQ has outperformed Ether but underperformed Bitcoin [3]