Core Insights - Vida Glow has launched its new product, Collagen Peptide Drink 2.0, on the VTN platform, achieving sales of 5,000 boxes within just 9 minutes of the live broadcast, showcasing its strong market presence in the oral beauty sector [1][15] - The product emphasizes a comprehensive skincare experience through its "supplement, solidify, promote, nourish" strategy, addressing the common concern of collagen loss in women after the age of 25 [3][5] Product Innovations - Collagen Peptide Drink 2.0 features two major innovations: the addition of vitamin C, which can enhance collagen synthesis efficiency by 8 times, and the incorporation of biotin, which strengthens skin barriers and promotes hair and nail health [5][7] - The product utilizes liposome encapsulation technology to improve the absorption rate of vitamin C by 2.5 times and extend its efficacy by 30%, marking a significant advancement in oral beauty technology [5][10] Market Position and Growth - Since its establishment in 2014, Vida Glow has expanded its reach to over 40 countries and regions, with products available in high-end retail locations such as Sephora and Harrods, and has become a key player in the global oral beauty market [11][13] - The brand has sold nearly 10 million units of its previous Collagen Peptide Drink 1.0, which has won multiple global beauty awards, indicating strong consumer acceptance and brand loyalty [7][11] Commitment to Quality - Vida Glow maintains a strong focus on high-quality ingredients and innovative technology, which has been a key factor in its success amidst a market filled with marketing gimmicks [10][13] - The company invests an average of two years in the development of each product, ensuring rigorous research and innovation in its offerings [13][15]

Core Insights - The core viewpoint emphasizes the importance of scientific rigor and innovation in the oral beauty industry, with Vida Glow exemplifying this through its commitment to research and development [1][11]. Group 1: Technological Innovation - Vida Glow's NANO-BRIGHT encapsulation technology achieves a 90% absorption rate and 4.5 times bioavailability, showcasing its focus on advanced scientific methods [3]. - The company has developed a patented hydrolyzed collagen peptide technology that reduces collagen peptide size to as low as 2000 Daltons, significantly enhancing absorption and bioavailability [3]. - Vida Glow's product development philosophy prioritizes cutting-edge technology to meet comprehensive health and beauty needs, rather than merely replicating existing solutions [3][4]. Group 2: Clinical Research and Efficacy - Vida Glow employs high-standard clinical research to establish trust, replacing marketing claims with data-driven evidence [6]. - A 12-week randomized, double-blind, placebo-controlled trial demonstrated that the filter capsule PLUS reduced facial pigmentation by 27.5% among participants, with no adverse effects reported [6]. - Other clinical studies indicate significant improvements in skin firmness and wrinkle reduction, reinforcing the efficacy of Vida Glow's products [6]. Group 3: Industry Collaboration - Vida Glow actively engages in global dialogues to foster a collaborative research ecosystem, participating in major medical aesthetic summits to share findings and explore synergies with the aesthetic industry [8][9]. - The company emphasizes a dual skincare approach, integrating oral beauty products with external aesthetic treatments for enhanced results [8]. - Vida Glow's leadership role in the industry is reflected in its commitment to building a positive research environment and expanding innovation opportunities [9]. Group 4: Future Vision - The transformation of the oral beauty industry is marked by a shift from conceptual to scientific solutions, with collaboration becoming a key development strategy [11]. - Vida Glow's practices and innovations are expected to guide the industry towards becoming an integral part of the overall beauty and health ecosystem [11].