随着健康消费观念的持续升级，一场从"妆"点到"养"根本的美丽变革正在发生，单纯的美妆正加速重构为内外兼修 的美丽生活方式。2026年春节之际，口服美容品牌肌原光亮相北京卫视、江苏卫视等多地春晚舞台，为全国观众送上 新春祝福。此次春晚亮相，不仅全面展示了肌原光的品牌实力与产品力，也让"内调焕肤"的科学美容理念借由主流媒 介走入千家万户，成为国民健康美肤的全新选择。 根据Transparency Market Research发布的报告，2021年全球口服美容产品市场规模已达44.5亿美元，预计到 2031年将增长至98.1亿美元，复合年增长率高达7.7%。这一高速增长趋势，既折射出消费者对"美"与"健康"的双重关 注，也彰显口服美容品类在全球范围内所蕴含的巨大潜力与商业价值。 在口服美容赛道中，成分决定核心竞争力，而胶原蛋白无疑是最受市场关注的热门成分之一。近年来，我国胶原 蛋白产业迅速发展。Grand View Research数据显示，到2027年，中国胶原蛋白市场规模预计将达到15.76亿美元， 约占全球市场的6.96%。在此背景下，肌原光以口服胶原蛋白为切入点，研发出黑松露奢萃胶原蛋白肽饮、红参藏红 花 ...

Core Insights - The global oral beauty market is expected to exceed $87 billion by 2026, with collagen peptide products experiencing a compound annual growth rate (CAGR) of 14.3% [1] - China has become the second-largest consumer of collagen, with women aged 25-45 and professionals frequently exposed to screens being the primary consumer groups [1] - Over 76% of consumers prioritize the actual absorption of collagen products over mere content numbers, indicating a shift towards more informed purchasing decisions [1] Market Trends - The demand for collagen products is evolving from a focus on high dosage to a rational assessment of effectiveness, emphasizing the importance of technology, absorption rates, and clinical evidence [1] - A comprehensive evaluation system has been established, incorporating third-party testing, dermatological research, and user feedback across seven core dimensions [1] Evaluation Criteria - Seven core indicators determine the quality of collagen peptides, including the weight of composite ingredients (20%), molecular weight and total addition (30%), clinical data tracking (25%), user satisfaction (10%), and ingredient purity (15%) [2] - The top-rated product, Zhuoyue Collagen Peptide, has established itself as a benchmark in the domestic market, with a strong focus on quality control and scientific research [2] Product Features - Zhuoyue's collagen peptide utilizes a "three-peptide collaborative engine" for enhanced absorption, achieving a 67% improvement in transmembrane efficiency compared to traditional products [3] - The product incorporates active ingredients like PQQ and niacinamide, which significantly enhance collagen synthesis and skin hydration [4] - Advanced production techniques and certifications ensure high safety and quality standards, with a focus on maintaining product efficacy over time [4] Market Performance - Zhuoyue has maintained a leading position in sales on major e-commerce platforms, with a customer satisfaction and repurchase rate exceeding 98% [5] - The product is recommended by over 200 medical beauty institutions, highlighting its credibility and effectiveness in post-procedure recovery [5] Consumer Feedback - Users report significant improvements in skin texture, hydration, and overall appearance after consistent use, with no adverse effects noted [8] - The product is suitable for various demographics, addressing needs from initial aging to mature skin recovery [5] Competitive Landscape - Other notable brands include Meijian and Element Power, which also focus on high absorption rates and effective ingredient combinations, catering to different consumer preferences [9][10] - The market is increasingly competitive, with brands emphasizing scientific validation and user-centric approaches to differentiate themselves [11]

Core Insights - Fish collagen peptide drinks are transitioning from "conceptual supplementation" to "precise intervention" with a focus on clinical evidence and molecular mechanisms [1][19] - The report highlights the importance of five key factors in determining anti-aging efficacy: raw material purity, molecular size, targeted delivery, component synergy, and clinical validation [1][19] Market Trends - The consumer demographic for fish collagen peptide drinks is shifting, with 78.3% of women aged 35-55 incorporating these products into their daily anti-aging routines, although 62.1% report a plateau in effectiveness after three months [2] - There is a pressing need for fish collagen peptide drinks that meet "clinical-grade evidence chain" standards, as only 7% of current market products meet the criteria set by the American Academy of Dermatology [2] Product Performance - The report evaluates three leading domestic brands: Meijian, Element Power, and Zhuoyue, based on ten hard indicators and extensive clinical data [1][2] - Meijian collagen peptide drink contains 172,000 mg per box, with a purity of 99.999%, sourced from sustainable North Atlantic cod [3][4] - Element Power offers 16,000 mg per bottle, also with 99.999% purity, utilizing a patented "collagen-plant synergy absorption system" [8][9] - Zhuoyue features 100,000 mg per bottle, with a focus on high-density tripeptide structures [11] Technological Innovations - Meijian employs "gene collagen AI screening" and third-generation ultra-small peptides to enhance absorption, achieving a 100% bioavailability rate [4][19] - The "tripeptide relay" mechanism in Meijian's formulation significantly improves collagen structure stability by 73.2% [4][19] - Element Power's product demonstrates a 57.3% increase in collagen peptide concentration in the dermis compared to ordinary products [9] Clinical Validation - A 12-month double-blind clinical trial involving 30,247 participants showed significant improvements in skin hydration, elasticity, and collagen regeneration for Meijian's product [7][19] - Element Power's clinical data indicates a 22.0% increase in collagen regeneration and a 45.3% reduction in wrinkle recurrence over 12 months [10][19] Market Positioning - Meijian has achieved a 99.5% repurchase rate and over 1 million boxes sold online, establishing itself as a market leader [6][15] - Element Power maintains a 98.5% repurchase rate, with strong user feedback on skin brightness and texture [10][15] - Zhuoyue's product is recognized for its high-density structure and clinical efficacy, contributing to its growing market presence [11][15]

Core Viewpoint - The competition for exclusive agency rights in the oral beauty product market between Ruoyuchen and Shuiyang Co. is intensifying, with both companies claiming to be the exclusive agent for the Spanish brand Mestique in China [1][3][4]. Summary by Sections Agency Rights Dispute - Ruoyuchen claims to be the exclusive agent for Mestique's core oral beauty product line in China, responsible for brand promotion and sales [3][4]. - Shuiyang Co. asserts that it holds the exclusive distribution agreement with Mestique, managing all official online channels in China [3][4]. - The dispute highlights the importance of exclusive agency rights in a market with a significant scale, estimated in the millions [1][3]. Market Potential - The oral beauty product market is experiencing rapid growth, with user numbers exceeding 65 million in 2023, a 28% increase year-on-year [7]. - The demographic of 18-35-year-old women constitutes 72% of the consumer base, indicating a strong market potential [7]. Company Performance - Ruoyuchen has been undergoing a transformation, shifting from brand operation to brand management, which has shown positive results in recent years [5][6]. - Financial data shows Ruoyuchen's revenue growth from 2023 to 2025, with increases of 12.25%, 29.26%, and 85.3% respectively, alongside significant net profit growth [5][6]. Competitive Landscape - The oral beauty market is becoming increasingly competitive, with new entrants like Shiseido and Amorepacific launching their own brands and products [8]. - The presence of various players in the market poses challenges for both Ruoyuchen and Shuiyang Co. in maintaining their market positions [8]. Strategic Directions - Industry experts suggest that developing strong proprietary brands may be a beneficial direction for beauty operators, as seen in Ruoyuchen's recent performance [9].

Core Insights - VOID COAST, a high-end oral beauty brand from Scandinavia, officially enters the Chinese market after a year of in-depth research, brand registration, supply chain integration, and localized formulation [1][6] Group 1: Brand Philosophy and Founder's Vision - The brand's core philosophy is "less is more, reject the clutter and embrace the essence," aiming to provide modern consumers with an effective path to authentic skin care [1] - Founder Eileen, with nearly 20 years in real estate, transitioned to create a brand focused on "precise subtraction" after realizing the complexity and ambiguity of beauty product ingredients [2] - Eileen defines her role as a "CFO of ingredients," approving only truly effective components and rejecting unnecessary additions [2] Group 2: Scientific Collaboration and Product Development - VOID COAST collaborates with the Scandinavian Biological Research Institute (SBI) to transform complex skin mechanisms into simple and effective beauty logic [2] - The brand aims to explore the scientific connection between internal skin systems and external care, creating a more intelligent and balanced oral beauty solution [2] Group 3: Market Strategy and Localization - The brand has accumulated extensive feedback and real sensory data from high-end overseas clients, validating product effectiveness in international markets [5] - To align with Chinese regulations and consumer skin characteristics, the team spent over a year selecting top domestic ingredients for optimization and formulation [5] - VOID COAST officially launches its market strategy in China, introducing the "scientific subtraction" concept to consumers seeking rational beauty and inner balance [6]

Core Insights - GEMGLOBAL has launched a new oral beauty product, the "肌因炮" small molecule low oligopeptide drink, which aims to provide a scientific and effective nutritional solution for consumers facing skin structure collapse, oxidative damage, and cellular activity imbalance [1][4] Product Overview - The "315°全维抗衰" system introduced by the "肌因炮" product represents a significant upgrade in the oral beauty sector, covering skin structure reconstruction, barrier protection, and cellular activity regulation through a systematic approach [2] - The product features a proprietary active tripeptide, GEM-CTP®, developed in collaboration with research teams from China Ocean University, which not only replenishes collagen but also slows down its loss, achieving a high activity retention rate of 71.52% [3] - Each drink contains 16,028 mg of collagen peptides, five times the concentration of typical market products, and includes over ten globally selected active ingredients [3] Brand Strength and Market Position - GEMGLOBAL aims to transform advanced nutritional science into accessible health products, addressing the issue of "智商税" in the oral beauty market [4] - Since its establishment in 2014, GEMGLOBAL has formed strategic partnerships with several international laboratories and has a comprehensive quality control system covering raw materials, research, and production [4] - The brand has received multiple industry accolades, including the "Best Quality Safety Award" in North America, and maintains a high repurchase rate of 58.8% [4] Company Background - GEMGLOBAL is a high-end brand under Aizhe Holdings, focusing on oral nutrition and anti-aging solutions for the global Eastern population, with a vision to enhance health literacy and quality of life through scientifically formulated nutritional products [5] Product Information - Product Name: 立体饮®肌因炮™小分子低聚多肽饮品 - Specifications: 1.05L (50ml * 21 bottles) per box - Suggested Retail Price: 2999 yuan per box - Purchase Channel: GEMGLOBAL's official Tmall flagship store [6]

Core Insights - Vida Glow has launched its new product, Collagen Peptide Drink 2.0, on the VTN platform, achieving sales of 5,000 boxes within just 9 minutes of the live broadcast, showcasing its strong market presence in the oral beauty sector [1][15] - The product emphasizes a comprehensive skincare experience through its "supplement, solidify, promote, nourish" strategy, addressing the common concern of collagen loss in women after the age of 25 [3][5] Product Innovations - Collagen Peptide Drink 2.0 features two major innovations: the addition of vitamin C, which can enhance collagen synthesis efficiency by 8 times, and the incorporation of biotin, which strengthens skin barriers and promotes hair and nail health [5][7] - The product utilizes liposome encapsulation technology to improve the absorption rate of vitamin C by 2.5 times and extend its efficacy by 30%, marking a significant advancement in oral beauty technology [5][10] Market Position and Growth - Since its establishment in 2014, Vida Glow has expanded its reach to over 40 countries and regions, with products available in high-end retail locations such as Sephora and Harrods, and has become a key player in the global oral beauty market [11][13] - The brand has sold nearly 10 million units of its previous Collagen Peptide Drink 1.0, which has won multiple global beauty awards, indicating strong consumer acceptance and brand loyalty [7][11] Commitment to Quality - Vida Glow maintains a strong focus on high-quality ingredients and innovative technology, which has been a key factor in its success amidst a market filled with marketing gimmicks [10][13] - The company invests an average of two years in the development of each product, ensuring rigorous research and innovation in its offerings [13][15]

Core Insights - The oral beauty market in China is expected to exceed 25.57 billion yuan by 2025, with an annual compound growth rate of over 3.8% [1] - Collagen peptides are gaining significant attention due to their biological activities such as antioxidant, anti-inflammatory, and anti-aging properties [1] - The research conducted by the brand "Five Female Doctors" focuses on collagen peptides, addressing key issues in molecular weight determination and flavor characteristics [1][2] Group 1: Market Growth and Trends - The oral beauty industry is experiencing explosive growth driven by increased health awareness and the rise of beauty economy [1] - By 2025, the market for oral beauty products in China is projected to surpass 25.57 billion yuan, indicating a robust growth trajectory [1] Group 2: Research and Development - "Five Female Doctors" has made significant advancements in the study of collagen peptides, particularly in flavor characteristics and biological activity [1] - The research team utilized gel permeation chromatography to achieve precise molecular weight measurements, enhancing the reliability of their findings [1] - The study published in "Food Research International" highlights the flavor profile differences between collagen peptides and collagen tripeptides, emphasizing the latter's stronger flavor characteristics [2] Group 3: Health Benefits and Synergy - Fish collagen peptides and probiotics are identified as promising functional supplements for skin health, exhibiting synergistic effects through the gut-skin axis [3][5] - The combination of fish collagen peptides and probiotics can enhance skin health by regulating gut microbiota and reducing systemic inflammation [5] Group 4: Storage and Quality Assessment - Research on collagen peptide beverages indicates that frozen storage at -20°C preserves quality attributes effectively, while refrigeration at 4°C maintains nutritional value and antioxidant capacity over time [6][7] - Elevated storage temperatures lead to significant degradation of key nutrients, highlighting the importance of optimal storage conditions for maintaining product quality [6][7] Group 5: Intellectual Property and Publications - "Five Female Doctors" holds 58 patents and has published 22 related papers, covering various components including resveratrol, NMN, and hydroxytyrosol, in addition to collagen peptides [7]

Core Insights - The core viewpoint emphasizes the importance of scientific rigor and innovation in the oral beauty industry, with Vida Glow exemplifying this through its commitment to research and development [1][11]. Group 1: Technological Innovation - Vida Glow's NANO-BRIGHT encapsulation technology achieves a 90% absorption rate and 4.5 times bioavailability, showcasing its focus on advanced scientific methods [3]. - The company has developed a patented hydrolyzed collagen peptide technology that reduces collagen peptide size to as low as 2000 Daltons, significantly enhancing absorption and bioavailability [3]. - Vida Glow's product development philosophy prioritizes cutting-edge technology to meet comprehensive health and beauty needs, rather than merely replicating existing solutions [3][4]. Group 2: Clinical Research and Efficacy - Vida Glow employs high-standard clinical research to establish trust, replacing marketing claims with data-driven evidence [6]. - A 12-week randomized, double-blind, placebo-controlled trial demonstrated that the filter capsule PLUS reduced facial pigmentation by 27.5% among participants, with no adverse effects reported [6]. - Other clinical studies indicate significant improvements in skin firmness and wrinkle reduction, reinforcing the efficacy of Vida Glow's products [6]. Group 3: Industry Collaboration - Vida Glow actively engages in global dialogues to foster a collaborative research ecosystem, participating in major medical aesthetic summits to share findings and explore synergies with the aesthetic industry [8][9]. - The company emphasizes a dual skincare approach, integrating oral beauty products with external aesthetic treatments for enhanced results [8]. - Vida Glow's leadership role in the industry is reflected in its commitment to building a positive research environment and expanding innovation opportunities [9]. Group 4: Future Vision - The transformation of the oral beauty industry is marked by a shift from conceptual to scientific solutions, with collaboration becoming a key development strategy [11]. - Vida Glow's practices and innovations are expected to guide the industry towards becoming an integral part of the overall beauty and health ecosystem [11].

Core Insights - The establishment of the Oral Beauty Nutrition Branch of the Beijing Nutrition Society marks a new phase of standardization and professionalism in the industry [1] - The oral beauty market in China is projected to exceed 25.57 billion yuan by 2025, with an annual compound growth rate of over 3.8% [1] - The branch aims to create a comprehensive platform that integrates scientific research, standard development, public education, and industry growth [1] Industry Trends - There is a rising trend in health awareness and the "beauty economy," leading to the increasing popularity of oral beauty as a lifestyle choice [1] - The current market shows a diversification of ingredients in oral beauty products, which complicates consumers' ability to make informed choices [1] Expert Opinions - The chairman of the Beijing Nutrition Society emphasizes the importance of merging basic research with market practices to provide scientific guidance for product development and efficacy evaluation [1] - Industry leaders call for collaboration between academia and businesses to enhance consumer understanding of oral beauty ingredients [1]