Core Insights - Metoday's "Day and Night Whitening Kit" has successfully passed rigorous testing by the prominent evaluation platform "Dad Evaluation," establishing itself as the only orally ingested whitening product to achieve this certification [1][2]. Group 1: Product Testing and Validation - The oral beauty market is expanding, yet consumer concerns regarding product safety and efficacy persist. Metoday proactively submitted its product for scientific validation to build market trust [2]. - The testing process adhered to newly established industry standards, which were released on March 22, 2024, after Metoday initiated the testing on March 6, 2024. A "three-tier verification system" was implemented, including a 28-day washout period, double-blind trials, and independent third-party laboratory screening [2][3]. - The 28-day washout period required participants to refrain from using any whitening products to eliminate residual effects from previous skincare routines [2]. Group 2: Testing Methodology - A total of 70 volunteers participated in the double-blind experiment, divided into a test group using the Metoday kit and a control group using a placebo. Both groups underwent a four-week and eight-week trial, followed by a ten-day data analysis period [3]. - The independent third-party laboratory conducted extensive safety tests covering 50 hormone tests, 4 heavy metals, 3 preservatives, 7 artificial colorants, and 6 microbiological indicators, all of which met the required safety standards [3]. Group 3: Research and Development Philosophy - The development of the "Day and Night Whitening Kit" is based on the Nobel Prize-winning theory of "circadian rhythms," which was awarded in 2017. Metoday has researched the relationship between skin metabolism and whitening pathways, leading to the creation of the "Morning Protection + Night Recovery" model [4]. - The kit consists of two products: the daytime small white bottle focusing on protection and the nighttime small purple bottle focusing on recovery, providing a targeted whitening solution [4][5][7]. Group 4: Key Ingredients - The daytime small white bottle targets melanin production through five key pathways, featuring star ingredients such as patented white tomato extract, root skin extract, cherry extract, and niacinamide [5][6]. - The nighttime small purple bottle emphasizes cellular repair and regeneration, containing key ingredients like GABA, high-concentration hyaluronic acid, rice bran extract, patented PQQ, and wheat germ extract [7]. Group 5: Market Implications - Metoday's founder, Michael Kerr, emphasizes the importance of combining natural gifts with scientific rigor in health products. The rigorous testing process and adherence to the latest standards provide a practical example of validating the safety and efficacy of oral beauty products [11]. - As the oral beauty market continues to grow, consumer demand for efficacy and safety is increasing. Brands like Metoday that prioritize scientific development may inject more scientific momentum into the future health consumption market [11].

Investment Rating - The report indicates a positive investment outlook for the Chinese oral beauty market, projecting a market size exceeding 25 billion yuan by 2025, despite a slowdown in growth rate compared to previous years [2][12]. Core Insights - The Chinese oral beauty market is experiencing a transformation from "marketing-driven" to "science-driven," influenced by policy, technology, and consumer demand, with second and third-tier cities and younger demographics identified as future growth engines [3][22]. - The market is characterized by high concentration, with major brands entering the space, and a significant increase in online sales channels, particularly through platforms like Douyin [8][24]. - The demand for anti-aging and whitening products continues to grow, establishing these as the two core segments within the oral beauty market [26][31]. Summary by Sections 1. Market & Industry Trends - China has become the second-largest consumer market for oral beauty products in East Asia, following Japan, with a market share of 30.7% in the Asia-Pacific region [12]. - The market is projected to grow, with a forecast of over 25 billion yuan by 2025, despite a slight decrease in growth rate [12][15]. - The industry is witnessing a surge in brand entries, with both domestic and international brands targeting the Chinese market [15][22]. 2. Consumer Analysis - The primary consumer demographic for oral beauty products on Douyin is women aged 31-40, with younger consumers (18-23) showing heightened interest [41][45]. - The interest in oral beauty topics is particularly strong in new first-tier, second-tier, and third-tier cities, with users most active on weekends [47][50]. 3. Product & Efficacy Trends - The report identifies a shift towards functional foods and traditional supplements, with a notable lack of products passing health food certifications [55][58]. - Popular efficacy ingredients include plant extracts, collagen, probiotics, and B vitamins, with a growing consumer preference for products that emphasize scientific validation of ingredients [72][83]. - The market is seeing a rise in innovative product forms, such as snack-like formats, driven by younger consumers seeking convenience [62][66].

Group 1 - The core viewpoint of the articles highlights the evolution of the beauty industry towards a "beauty lifestyle" that integrates health and beauty, with a significant focus on oral beauty products [1][2] - Major companies like Shiseido and Unilever are expanding into the oral beauty market, with Unilever targeting China as the first overseas market for its OLLY brand [1][2] - The global oral beauty market is projected to grow from $4.45 billion in 2021 to $9.81 billion by 2031, reflecting a compound annual growth rate (CAGR) of 7.7% [1] Group 2 - The trend of "food and beauty integration" is emerging, with companies like Meiji and PepsiCo launching innovative products that combine health and beauty benefits [2][5] - Domestic companies in China are also following this trend, with products like hyaluronic acid sparkling water and milk that emphasize skin nourishment [7][8] - The oral beauty market is evolving from traditional forms like capsules to more consumer-friendly formats, indicating a shift towards everyday products [8][11] Group 3 - The concept of "internal and external nourishment" is gaining traction, with companies like Shiseido planning to launch a new health product line by 2024 [16][17] - Many beauty companies are transforming into health and beauty conglomerates, with Unilever acquiring various health brands to build a global health brand matrix [17][19] - The integration of health and beauty is becoming a standard in mature markets, with a focus on comprehensive care that addresses both internal and external factors affecting skin health [19][20] Group 4 - The oral beauty market is experiencing regional differences, with the Chinese market showing significant growth potential, expected to exceed 25.57 billion yuan by 2025 [27] - Chinese consumers are more focused on efficacy rather than natural ingredients, and there is a cultural hesitance towards supplement forms due to traditional beliefs [27][28] - The concept of "new Chinese-style beauty drinks" is emerging, combining modern oral beauty with traditional Chinese medicine principles, reflecting a growing market for health-oriented beverages [31][32]

Core Insights - The Chinese oral beauty market is expected to exceed 25 billion yuan by 2025, driven by health consumption trends and a shift from external to internal beauty solutions [1][10][20] - The market is characterized by intense competition between international brands and local companies, with a focus on innovation and traditional Chinese medicine [2][10] Market Landscape - China has become the second-largest oral beauty consumption market in East Asia, accounting for nearly one-third of the Asia-Pacific region [2][10] - Despite a slowdown in growth, the projected market size of 25 billion yuan indicates significant potential [2][10] - The industry is experiencing a "dual-drive" model, with international brands localizing their strategies and domestic companies leveraging traditional medicine [2][10] Consumer Insights - The primary consumer group is women aged 31-40, but younger consumers aged 18-23 show a higher interest in oral beauty products [3][10] - The rise of "punk health" among Gen Z consumers emphasizes the desire for scientifically validated ingredients and enjoyable consumption experiences [3][10] - Emerging markets in second- and third-tier cities are driving changes in product strategies, with a notable increase in repurchase rates for "food-medicine homology" products [3][10] Product Evolution - The industry is transitioning from marketing-driven to science-driven approaches, with three main product categories emerging: "blue hat" health foods, functional foods, and traditional supplements [4][10] - Innovative product forms like gummy candies and jelly bars have seen a 217% year-on-year growth, appealing to younger consumers' preferences [4][10] - A focus on effective ingredients and enjoyable consumption experiences is reshaping product offerings [4][10] Ingredient Competition - Plant extracts and collagen account for 60% of the market share, with local brands innovating using traditional Chinese medicine [5][10] - Probiotics have emerged as a significant trend, with a sales growth rate of 89%, aligning with consumer interests in holistic health [5][10] - B vitamins have captured a 32% market share in the anti-hair loss segment, showcasing the effectiveness of combined formulations [5][10] Future Outlook - Regulatory policies are becoming stricter, pushing companies to enhance their formulations and marketing strategies [6][10] - Future competition will focus on penetrating second- and third-tier cities, developing products for specific consumer needs, and innovating product forms [6][10] - The intersection of traditional health wisdom and modern biotechnology is expected to drive the evolution of the oral beauty market in China [6][10]