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小米、海信Vidda商业诋毁案迎终局,彩电江湖格局已变
Guo Ji Jin Rong Bao· 2025-05-13 09:44
Core Viewpoint - The lawsuit between Xiaomi and Vidda regarding commercial defamation has concluded, with the court ruling in favor of Xiaomi, affirming that Vidda's statements were defamatory and ordered compensation of 550,000 yuan [2][3][4]. Group 1: Lawsuit Details - The dispute originated from a series of controversial statements made by Vidda on its official Weibo account on November 1, 2021, which included phrases that disparaged Xiaomi [3][4]. - The first-instance court ruled that Vidda's posts constituted commercial defamation, requiring them to publish a statement for seven days to mitigate the impact and pay Xiaomi 500,000 yuan in damages and 50,000 yuan in reasonable expenses [3][4]. - The final ruling upheld the initial judgment, confirming that Vidda's statements were clearly directed at Xiaomi and were intended to harm its reputation [2][4]. Group 2: Market Context - The competition in the smart TV market continues to intensify, with Xiaomi's market share declining as it integrates its TV business into its mobile division and focuses more on white goods like air conditioners and refrigerators [6]. - In 2024, Xiaomi's shipments for air conditioners, refrigerators, and washing machines reached historical highs of 6.8 million, 2.7 million, and 1.9 million units, respectively [6]. - Vidda has seen rapid growth in the TV market, achieving a 7.5% market share in the online smart projection market in 2024, an increase of 3.9 percentage points year-on-year [6]. Group 3: Global TV Market Trends - According to AVC Revo, global TV shipments increased by 1.2% year-on-year in Q1 2025, with Samsung, TCL, Hisense, LGE, and Xiaomi being the top five brands [7]. - Samsung led the market with 8.7 million units shipped, while TCL and Hisense followed with 6.7 million and 6.4 million units, respectively [7]. - Xiaomi's global shipment volume was 2.5 million units, showing a slight year-on-year increase of 0.3%, while LGE experienced a decline of 7.1% [7].