Core Viewpoint - The article suggests that the technology, robotics, and AI computing sectors are unlikely to see significant market movements in the future. The author plans to gradually invest in Xiaomi stocks, believing that the company's valuation is close to its target price of HKD 43, especially with the upcoming financial report on November 18 as a potential catalyst for investment [1]. Group 1: Company Performance and Strategy - Xiaomi operates in mature sectors with low profit margins, relying heavily on marketing strategies while compromising product quality to generate profits. This approach may not be sustainable, especially in the automotive sector where product issues are more visible [3][4]. - The company's marketing-driven model is effective for low-value products, but it may backfire for higher-value items, leading to increased consumer scrutiny and potential backlash, which could negatively impact sales across its product lines [8]. Group 2: Consumer Sentiment and Product Quality - There is a growing dissatisfaction among consumers regarding Xiaomi's product quality, with reports of issues such as malfunctioning televisions and high repair costs, leading to a decline in brand reputation [5][7]. - The article highlights a trend where consumers feel trapped by the high costs of repairs and replacements for Xiaomi products, which diminishes their overall satisfaction and loyalty to the brand [10][11]. Group 3: Market Position and Valuation - The current market perception of Xiaomi is that it is overvalued, especially considering the potential decline in consumer trust and the impact of negative feedback on its sales performance [8][14]. - The article raises concerns about Xiaomi's ability to maintain its market position if its marketing strategies fail, suggesting that the company's reliance on these tactics could lead to rapid deterioration in its business model [3][4].

Core Viewpoint - The article discusses the significant decline in public perception and trust towards Xiaomi's automotive products, particularly the YU7 model, leading to increased customer dissatisfaction and a drop in stock prices. Group 1: Brand Reputation and Customer Sentiment - Xiaomi's brand reputation has deteriorated, resulting in a negative impact on its car owners, who now face relentless criticism and skepticism regarding product reliability [3][12][30] - Recent data indicates a high order cancellation rate for the Xiaomi YU7, with some models experiencing a postponement rate of up to 30% [3][12] - Xiaomi's stock price has dropped nearly 30% from its peak earlier in the year, reflecting investor concerns over the brand's reputation [3][12] Group 2: Customer Experiences and Reactions - Some customers, like Lin Lei, have expressed disappointment after initially being excited about their YU7 orders, leading to a decision to cancel due to ongoing issues and lack of communication from the company [6][7] - Other customers have reported feeling misled by marketing claims, such as exaggerated range and features, which has contributed to a sense of betrayal among early adopters [12][18] - Despite the negative sentiment, a subset of customers continues to defend the brand, sharing positive experiences to counteract the prevailing criticism [6][14][18] Group 3: Market Position and Competitive Landscape - Xiaomi's entry into the automotive market has been met with skepticism, and the company is now facing increased scrutiny as it attempts to establish itself among established competitors [30][31] - The article highlights the challenges Xiaomi faces in maintaining its market position, as customer expectations rise alongside its growing brand presence [30][31] - The automotive sector's competitive nature means that Xiaomi must address quality and reliability issues to regain consumer trust and stabilize its market share [30][31]

Core Viewpoint - The company, Jizhi Technology, is a significant partner of Xiaomi, providing various optical film products and technical solutions for Xiaomi's television and mobile phone models [1] Group 1: Partnership with Xiaomi - The company supplies diffusion films, brightness enhancement films, composite films, quantum dot films, and core layers tailored to Xiaomi's specifications for their television products [1] - The optical films are also utilized in certain models of Xiaomi's mobile phones [1] Group 2: Investment and R&D Collaboration - In 2017, the company invested in OLED emitting materials company Ningbo Lumi Blue through Ningbo Woyan Fund [1] - The M10 new red emitting material used in Xiaomi's 17 series mobile phones was developed in collaboration between Lumi Blue and Xiaomi's joint laboratory [1]

Core Insights - Xiaomi's air conditioning business has shown significant growth, with over 5.4 million units shipped in Q2 of this year, marking a continuous growth rate exceeding 50% for three consecutive quarters [1][6][7] - The company emphasizes a focus on growth rather than competition, contrasting its strategy with some industry peers who prioritize price competition [1][7] - Xiaomi aims to transform the home appliance sector through innovation, believing that continuous innovation can turn a "red ocean" into a "blue ocean" [2][7] Business Strategy - Xiaomi is committed to high-end product development across its appliance range, viewing this as a critical advancement following its mobile and automotive sectors [2][7][8] - The company has introduced innovative technologies in various appliances, such as the "super electrolysis" technology in washing machines, "micro-fresh" preservation technology in refrigerators, and a new "master picture engine" for televisions [2][8] Market Position - Despite being a newcomer in the home appliance industry, Xiaomi acknowledges the presence of established competitors and aims to learn from them while carving out its own niche [2][7] - The company is actively engaging in the market with initiatives like the "Xiaomi Technology Life Exhibition" to showcase its innovative products and smart home ecosystem [2][3]

Summary of Xiaomi's Conference Call Industry and Company Overview - The conference call discusses Xiaomi's strategies and performance in the home appliance sector, particularly focusing on its television (black goods) and air conditioning (white goods) businesses [1][2][3]. Key Points and Arguments Xiaomi's Business Model Transformation - Xiaomi has altered the traditional black goods profit model by adopting an internet television approach, selling hardware at a loss while relying on advertising and internet services for profit, thus reducing consumer costs and promoting industry internetization [1][4]. - The company initially attracted users with low-priced televisions, which led to increased market share and intensified competition in the industry [2][4][17]. Performance in White Goods vs. Black Goods - In the white goods sector, Xiaomi emphasizes scale growth, with air conditioning sales growing over 50% in Q2 2025, making it the third-largest player in the industry based on online sales [1][3]. - In contrast, Xiaomi focuses on improving operational quality in the black goods sector, maintaining the second-largest market share in domestic television sales without solely pursuing market share [3][11]. Cost Management and Supply Chain Strategy - Panels account for 60%-70% of television costs, and Xiaomi leverages China's excess production capacity to lower upstream supplier profits, thereby reducing costs and enhancing product competitiveness [1][6]. - The company collaborates with upstream suppliers to develop display technologies, further improving its competitive edge [6]. Changes in Television Product Strategy - Recent changes include a decrease in ARPU due to a ban on opening screen advertisements, prompting Xiaomi to increase hardware profits through price hikes and to position the Redmi brand for lower-end products [7][11]. - Xiaomi is actively engaging in the Mini LED trend, offering high-performance products at competitive prices to enhance profitability, despite lower profit margins compared to competitors like TCL [8][10]. Market Position and Future Strategy - As of 2025, Xiaomi holds the second-largest market share in the domestic television market, with sales figures around six to seven million units, closely trailing Hisense [11]. - The company is transitioning from an internet company to a technology company, necessitating significant investments in R&D and capital expenditures across various sectors, including home appliances and chips [13][14]. Competitive Landscape and Industry Outlook - The Mini LED market is becoming increasingly competitive, with Xiaomi focusing on structural upgrades to improve profitability rather than engaging in aggressive price competition [15]. - The overall industry is expected to gradually optimize, with Xiaomi prioritizing profit quality over sheer scale growth, reflecting a strategic shift in response to market dynamics [18]. Other Important Insights - Xiaomi's integration of its television business into the mobile division aims to achieve procurement synergies, particularly in panel sourcing, which is crucial for maintaining competitive advantages [12]. - The company is likely to continue expanding its international market presence, particularly in the Mini LED segment, as overseas markets are seen as having long-term growth potential [16].

Investment Rating - The report maintains a "Buy" rating for the company [15]. Core Viewpoints - The company's home appliance business has shown significant growth, evolving from a supplementary role in the IoT ecosystem to a crucial component of the "human-vehicle-home" strategy. The company has established a competitive advantage through its ecosystem model, popular product strategy, and effective marketing capabilities. With the development of its automotive business, the company is expected to optimize its offline channel system and actively promote its large appliance export plans, enhancing the long-term growth potential of the home appliance segment [3][9][39]. Summary by Sections Home Appliance Business: Strategic Upgrade and Scale Breakthrough - The company has built a comprehensive "human-vehicle-home" ecosystem over more than a decade, with home appliances as a core business. The smart home appliance business is projected to achieve a CAGR of 48.8% from 2020 to 2024. The company has achieved full category coverage in home appliances, primarily developing white and black goods in-house while utilizing an ecosystem model for other categories [9][20][26]. External Factors: Differentiated Positioning and Market Trends - The company has rapidly gained market share in a mature domestic home appliance industry due to two main external factors: a cautious consumer environment leading to a preference for high cost-performance products and a shift in leading companies focusing more on profitability, which has created favorable conditions for the company [10][40]. Internal Factors: Ecosystem Support and Innovation - The company's competitive edge in home appliances is attributed to three main aspects: rapid category expansion through its ecosystem model, a successful product strategy that allows for cost advantages, and strong marketing and user operation capabilities that enable quick capture of consumer demand [11][39]. Growth Potential: Initial Foundation and Promising Outlook - The home appliance segment has significant growth potential, with high penetration rates in certain categories and room for expansion in others. The company is expected to see strong growth in online markets for air conditioners, dishwashers, and electric ovens, supported by the optimization of offline channels and global expansion of large appliances [12][39]. Investment Recommendation: Seizing Multi-Dimensional Development Potential - The company has established a leading global platform for smart terminals, with steady growth in its IoT business. The cautious consumer environment and the industry's focus on profitability provide a favorable backdrop for the company's development. The home appliance business is expected to deliver strong growth momentum in the long term, supported by the anticipated high growth of its smartphone and IoT business, as well as rapid expansion in the automotive sector. The projected net profits for 2025-2027 are estimated at 42.39 billion, 55.75 billion, and 70.08 billion respectively, with corresponding PE ratios of 32.6, 24.8, and 19.7 [13][39].

Group 1 - Xiaomi has become a significant topic of discussion among major home appliance manufacturers due to its innovative approach in the industry, focusing on a "explosive product" strategy rather than traditional manufacturing and capital investment [2][11] - Major players like Haier and Midea are closely monitoring Xiaomi's developments, indicating a shift in market dynamics since Xiaomi's entry into the home appliance sector [3][4][11] - Xiaomi's gross margin for IoT and lifestyle products has shown a steady increase, rising from 0.4% in 2015 to 20.26% in 2024, indicating a significant improvement in profitability [13][15][18] Group 2 - Xiaomi's entry into the home appliance market has been marked by a focus on a limited number of high-quality products, with its SKU count in air conditioning being only one-tenth of traditional manufacturers [27][29] - The company has leveraged its fan base and low customer acquisition costs to drive sales, with a high repurchase rate among its users [24][23] - Xiaomi's research and development expense ratio reached 6.57% in 2024, higher than that of Haier and Midea, reflecting its commitment to innovation despite being a newer player in the market [32][34] Group 3 - The competitive landscape has shifted, with Xiaomi's strategies prompting established companies to adapt, as seen in Midea's extensive research on Xiaomi's business model [4][26] - Xiaomi's approach is not solely based on low pricing; instead, it emphasizes product efficiency and cost-sharing through high sales volumes, which allows for reduced marginal costs [30][35] - The company has successfully differentiated its products in the market, avoiding direct competition with leading brands by positioning itself in a different price segment [39][26]

Core Insights - Xiaomi's business model is built on a combination of high-end product methodology, explosive product strategy, and new retail marketing, which are interlinked and reinforce each other [1][2][21] - The "Xiaomi Methodology" is a comprehensive approach that integrates various independent industry models, allowing Xiaomi to dominate sectors like home appliances, automotive, and smart hardware [2][21] Group 1: Product Strategy - Xiaomi's product strategy emphasizes industrial design as a form of innovation, focusing on creating aesthetically pleasing products that resonate with consumer demands [4][7] - The company adopts a rapid iteration approach, where products are continuously improved based on market feedback, ensuring they remain competitive [8][19] - Xiaomi's strategy involves a "less is more" philosophy, where fewer product models are offered to streamline consumer decision-making and reduce marketing costs [16][18] Group 2: Market Positioning - Xiaomi's products are positioned as "standard products" in the market, often becoming benchmarks for comparison despite initial controversies [2][5] - The company leverages its understanding of consumer behavior to create products that meet the majority's needs, focusing on the 80% functionality that appeals to the largest customer base [13][19] - Xiaomi's pricing strategy is designed to be competitive, often undercutting rivals by maintaining low profit margins on hardware [18][19] Group 3: Organizational Efficiency - Xiaomi's operational efficiency is enhanced by its ability to quickly respond to market changes and consumer preferences, which is a key component of its success [15][21] - The company’s organizational structure supports strong execution and adaptability, allowing it to replicate its successful methodology across various product lines [21] - Xiaomi's approach to product development and marketing is characterized by a focus on maximizing consumer value while minimizing costs, creating a sustainable competitive advantage [19][21]

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry [12] Core Insights - Xiaomi Group's 2023 "Human-Vehicle-Home Ecosystem" strategy integrates mobile phones, home appliances, and automobiles through the Surge OS system, promoting seamless connectivity of smart hardware [4][24] - Xiaomi's home appliance business has achieved significant growth, particularly in air conditioning, with sales volume ranking among the industry leaders [4][7] - The IoT and consumer products segment is projected to account for 28.45% of Xiaomi's total revenue in 2024, with air conditioning sales expected to exceed 6.8 million units, a year-on-year growth of over 50% [7][21] Summary by Sections Overview: Building the Human-Vehicle-Home Ecosystem - Xiaomi has rapidly expanded its home appliance market share by leveraging its competitive pricing strategy and innovative technology [7][8] - The company has increased its offline retail presence, with plans to open over 100 "Human-Vehicle-Home" integrated stores in 2024 [27][29] Rise: Three Strategies Driving High Growth in Home Appliances - Xiaomi's market share has surged due to its focus on creating popular products, differentiated competition, and enhancing user loyalty through an integrated ecosystem [8][54] - The company has adopted a low-price strategy similar to that of its competitors, attracting price-sensitive consumers while maintaining a focus on quality [9][62] Impact: Leading Brands Maintain Advantage, Xiaomi's Entry Sparks Change - Xiaomi's entry into the air conditioning market has prompted established brands to adapt their strategies, although the latter still hold significant market share [9][62] - The competitive landscape is evolving, with Xiaomi's low-price strategy posing challenges to traditional leaders like Gree and Midea [9][63] Investment Recommendations: Focus on Certainty Growth Leaders - The report suggests investing in quality leaders with low exposure to the U.S. market, such as Gree Electric, Midea Group, and Hisense Home Appliances, which are expected to benefit from domestic demand trends [10][13]

Core Viewpoint - Xiaomi's major appliance business has seen explosive growth, with revenue surpassing 100 billion yuan for the first time, driven by strong sales in televisions and air conditioners [1][17]. Group 1: Television Business - Xiaomi's entry into the television market began in 2013, positioning it as a strategic product alongside smartphones [2]. - The first-generation Xiaomi TV faced challenges, including supply chain issues and competition from LeEco, which had a significant content advantage [4][6]. - By 2015, Xiaomi had addressed its content shortcomings and launched the third-generation TV, achieving significant sales and establishing itself as a market leader [8][9]. Group 2: Air Conditioning Business - Xiaomi initially struggled to penetrate the air conditioning market, facing setbacks with its early products in collaboration with Midea and later with Changhong [11][15]. - The breakthrough came in 2018 with the launch of the Mi Air Conditioner, which offered competitive pricing and features, leading to a rapid increase in market share from 2.8% in 2020 to 11.8% [17][20]. - Xiaomi's success in air conditioning is attributed to its focus on e-commerce and smart home integration, leveraging its existing user base and marketing strategies [21]. Group 3: Competitive Landscape - Xiaomi's aggressive expansion has prompted responses from major competitors like Midea and Gree, who have lowered prices and intensified marketing efforts [24][25]. - The gap in revenue between Xiaomi and Gree has narrowed to within 500 billion yuan, indicating a fierce competition for market share in the home appliance sector [26].