Core Viewpoint - Reed's, Inc. has appointed Neal Cohane as Chief Operating Officer, effective January 5, 2026, to lead the company's operations and drive growth in the beverage industry [1][3]. Group 1: Appointment Details - Neal Cohane brings decades of leadership experience in the beverage industry, having previously served as Chief Sales Officer at Eastroc Beverages and founded Rootstock Brands, Inc. [2] - Cohane has a history with Reed's, having served as Chief Sales Officer for over 15 years, contributing to the brand's expansion and strengthening retail and distributor relationships [2][3]. Group 2: Strategic Objectives - The company aims to secure new business channels, expand distribution, increase sales velocity across existing channels, and deepen partnerships with distributors and retailers [3]. - Strengthening relationships with distributors and retailers will be a top priority for the company in 2026 and beyond [3]. Group 3: Company Overview - Reed's, Inc. is a leader in handcrafted, natural ginger beverages and operates under the brand names Reed's®, Virgil's®, and Flying Cauldron® [4]. - Established in 1989, Reed's products are sold in over 32,000 stores nationwide, highlighting its significant market presence [4].

Core Viewpoint - Reed's, Inc. has announced a public offering of 2,500,000 shares of common stock and warrants, aiming to raise approximately $10 million before expenses, with the offering expected to close on December 8, 2025 [2][3]. Group 1: Offering Details - The public offering price for the combined shares and warrants is set at $4.00, with warrants having an exercise price of $4.50 and an expiration of five years from the issuance date [1]. - Reed's has granted underwriters a 45-day option to purchase an additional 375,000 shares and/or warrants at the public offering prices [1]. Group 2: Stock Exchange Listing - Reed's common stock has been approved for listing on the NYSE American, with trading commencing on December 5, 2025, leading to the termination of trading on the OTC Markets' OTCQX Best Market [3]. Group 3: Company Background - Reed's, Inc. is a leader in the craft beverage industry, established in 1989, and offers high-quality, premium beverages under the Reed's®, Virgil's®, and Flying Cauldron® brand names, with products available in over 32,000 stores nationwide [5].