Core Insights - Visa Canada celebrates its 28th consecutive year as a sponsor of the Toronto International Film Festival (TIFF), coinciding with TIFF's 50th edition, marking a significant milestone for the film industry in Canada [6][7] Group 1: Sponsorship and Community Engagement - Visa's sponsorship aims to enhance access to TIFF, promoting arts, culture, and community engagement [7] - The Visa Sharing the Screen initiative expands TIFF programming access to equity-deserving communities, offering curated events and screenings [11][12] - Since its launch in 2022, the Sharing the Screen initiative has welcomed over 2,000 attendees to various events [12] Group 2: Exclusive Cardholder Benefits - Visa introduces the Visa Infinite Studio, a premium lounge for eligible cardholders, located at 225 King St W, Toronto, open from September 4 to September 10 [8][9] - Eligible Visa Infinite and Visa Infinite Privilege cardholders receive priority access to lounges and screening rooms, along with complimentary beverages and popcorn during films [10] Group 3: Broader Sponsorship Activities - Visa is a global sponsor of major events including the FIFA World Cup 26™, Olympic and Paralympic Games, NFL, and Canada Soccer, showcasing its commitment to sports and cultural events [12][14]