Core Insights - Cadillac's all-electric vehicle lineup is successfully attracting new buyers, particularly from Tesla, with nearly 80% of Cadillac EV customers being new to the brand [2][4] - Approximately 10% of new Cadillac EV customers are trading in Teslas, with 25% of those trading in a Tesla for a Cadillac Lyriq SUV, a significant increase from previous levels of 10% to 15% [2][4] - The increase in customer acquisition from Tesla is attributed to Cadillac's comprehensive EV lineup and Tesla's declining sales amid controversies surrounding CEO Elon Musk [4][5] Company Strategy - Cadillac aims to enhance its conquest rate from Tesla owners, indicating a strategic focus on attracting customers from competing brands [3] - The current Cadillac EV lineup includes various models such as the Optiq, Lyriq, Vistiq, Escalade IQ, and the high-end Celestiq, catering to different market segments [5] Market Context - The shift in customer preferences is occurring as Tesla faces challenges, including declining sales and boycotts related to Musk's political affiliations [4][5] - Cadillac's strategy emphasizes the quality and appeal of its products as the primary reason for attracting customers from other brands, rather than external factors [5]